Learfield

We are a top media and technology company focused on intercollegiate athletics, dedicated to revealing the potential of college sports for both brands and fans. We are proud supporters of our industry.

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Learfield Appoints Sean Ferretti as General Manager of Vanderbilt Sports Properties

2 weeks ago | learfield.com | Eric Beovich

NASHVILLE – Learfield, the exclusive multimedia rights holder for Vanderbilt University Athletics, announced today that Sean Ferretti has been hired as General Manager of its locally based team, Vanderbilt Sports Properties (VSP). Ferretti is a 15-year veteran in business development and corporate partnerships with a strong background in the sports and entertainment industry. His career features stops in various organizations across four different professional sports leagues.
Providence College Athletics and The Laborers’ International Union of North America (LIUNA) - New England Region Expand Partnership for the next Five Years

3 weeks ago | learfield.com | Eric Beovich

PROVIDENCE, R.I. – Providence College Athletics and the Laborers’ International Union of North America (LIUNA) – New England Region, through its Labor/Management Funds and multimedia rights holder Providence Sports Properties have announced a vast partnership expansion with the Laborers’ that includes a significant new investment into Providence College Athletics and endowed scholarships.
Kansas Athletics and Jayhawk Sports Properties Name Meritrust Credit Union the Official Credit Union of the Jayhawks

1 month ago | learfield.com | Eric Beovich

LAWRENCE, Kan. – Kansas Athletics and Jayhawk Sports Properties are excited to announce a multi-year partnership extension with Meritrust Credit Union, expanding the Official Financial Well-Being Partner’s role to become the Official Credit Union of Kansas Athletics.
Texas Tech Athletics and Learfield Studios Add I Am to Digital Content Collection Available on TexasTech+

1 month ago | learfield.com | Eric Beovich

LUBBOCK, Texas – Texas Tech Athletics and multimedia rightsholder Red Raider Sports Properties, in collaboration with the Emmy Award-winning Learfield Studios team, are excited to announce the release of original series I Am presented by PlainsCapital Bank. I Am introduces Red Raider fans to the 17 members of the country’s No. 1 ranked transfer class, who have joined Head Coach Joey McGuire and the Texas Tech Football program in Lubbock in preparation for the 2025 season.
Unlocking the Power of Fanbase for College Athletics – Part 2 - Learfield

1 month ago | learfield.com

By Lucas Moss; VP, Data & Analytics Overview With the largest dataset of college sports fans in the world—powered by 6 billion+ fan data points—Fanbase provides powerful tools for college athletic programs to boost engagement through fan insights, enhance MMR sales and sponsorship, reach a high-value, unique digital audience, drive ticket sales, and support athletics […]
Providence Athletics and Union Station Brewery Collaborate on Friartown IPA

2 months ago | learfield.com | Eric Beovich

Sales from the officially licensed and co-branded craft beer to support Friar student-athlete NILPROVIDENCE, R.I. – Providence Athletics and Union Station Brewery (USB) have announced the release of Friartown IPA – an officially licensed and co-branded craft beer that benefits Friar student-athlete NIL – through a partnership cultivated by exclusive multimedia rights holder Providence Friars Sports Properties.
Greg Gaston Elevated to General Manager of Learfield’s Tiger Sports Properties

2 months ago | learfield.com | Eric Beovich

MEMPHIS – Learfield, the exclusive multimedia rights holder for Memphis Athletics, announced today that Greg Gaston has been elevated to General Manager of its locally-based team, Tiger Sports Properties (TSP). Gaston is a 12-year veteran with TSP, first joining the team as Account Executive in August of 2013.
Learfield Names Katie Elliott as General Manager of Idaho Vandals Sports Properties

2 months ago | learfield.com | Eric Beovich

MOSCOW, Idaho – Learfield, the exclusive multimedia rights holder for University of Idaho Athletics, has named Katie Elliott the new General Manager of its locally based team, Idaho Vandals Sports Properties (IVSP). As general manager, Elliott will serve as the primary Learfield liaison related to the university’s comprehensive athletics multimedia rights agreement and corporate partner platform.
DICK’S Sporting Goods Named Official Sporting Goods Retailer of the Texas Longhorns

2 months ago | learfield.com | Eric Beovich

DICK’S and Texas Athletics Ink Exclusive Multi-Year Sponsorship Featuring Student-Athlete NIL Opportunities PITTSBURGH – Today, The University of Texas at Austin Athletics and DICK’S Sporting Goods announced an exclusive multi-year brand sponsorship that names DICK’S as the “Official Sporting Goods Retailer of the Texas Longhorns.” In addition to co-branding with the iconic Texas Longhorns logo in DICK’S marketing campaigns, the sponsorship includes prominent student-athlete influencer...
Nemacolin Named the Official Resort of West Virginia Athletics

2 months ago | learfield.com | Eric Beovich

MORGANTOWN, W.V. – West Virginia Athletics and Nemacolin announced today that the Farmington, Penn., resort has been named the “Official Resort of West Virginia Athletics” in a partnership facilitated by athletics multimedia rights holder Mountaineer Sports Properties.