Search Engine Roundtable

The Search Engine Roundtable aims to highlight the most engaging discussions happening in SEM (Search Engine Marketing) forums. By collaborating with well-known figures from these forums, the Roundtable not only shares these noteworthy discussions but also offers a summary that gives deeper insights into the topics being covered.

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Google Marketing Live Dublin

2 days ago | seroundtable.com | Barry Schwartz

I didn't know Google had a remote version of Google Marketing Live, this one was in the Dublin office. It seems like it may have been a watch party, where they watched the show from California in Dublin. But they set it up like it was a real big event, with swag, treats, demos and such as the Dublin office. Here are some Instagram photos:
Daily Search Forum Recap: June 4, 2025

3 days ago | seroundtable.com | Barry Schwartz

Barry Schwartz / Executive Editor Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry.
Google Search Ranking Volatility June 4th

3 days ago | seroundtable.com | Barry Schwartz

Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update of some sorts. Again, Google has not confirmed an update since the March 2025 core update but we've seen volatility since then almost every week. This one is a bit unusual in that it happened a bit earlier on within the week, on a Wednesday.
Bing Ads Shop Now With Bag Icon Tests

3 days ago | seroundtable.com | Barry Schwartz

Microsoft is testing putting a shopping bag icon on its "Shop Now" Bing Ads layout. I cannot replicate this but normally Bing shows a button that says "Shop Now" and that is it, but in this test, Bing is adding a bag icon before the "Shop Now" text. This test was spotted by Sachin Patel who posted this screenshot on X:This is what I see:This is a small change but it can 100% impact click-through rates on these ads. Forumd discussion at X.
Google Testing AI Overviews At Bottom Of Search Results Page

3 days ago | seroundtable.com | Barry Schwartz

We generally see the AI Overviews show at the top of the Google search results page, I mean, it is an overview, so you'd expect them at the top. But we've seen them show up in the middle of the search results, sometimes even in position two. Now we are seeing examples of them showing at the botton of the search results page.
Google Using Generative AI On Google Discover

3 days ago | seroundtable.com | Barry Schwartz

Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.
Google Search Results Snippets Testing Clickable Page Includes

3 days ago | seroundtable.com | Barry Schwartz

You may remember the page includes search result snippet in Google Search. Well, now Google is testing making those clickable links that go to more search results. As a reminder, this reminds me of the tags we saw on the search result snippets in 2021, 2019 and 2017 - but I am not sure if they are the same. This was spotted by Sachin Patel who posted screenshots on X - here is one of those examples:The previous time we saw this, those were not hyperlinked.
Bing People Also Ask List View

3 days ago | seroundtable.com | Barry Schwartz

Microsoft is testing a new layout in Bing for the people also ask section. Instead of the carousel card format, Bing is testing more of a list view with the ability to expand the details. Khushal Bherwani spotted this first and posted about it on X and after some time, I was finally able to replicate it. This is the new list view (closed):This is the new list view (open):Here is the old or current design for the Bing people also ask:Forum discussion at X.
Microsoft Advertising Now Has An Ads Liaison

3 days ago | seroundtable.com | Barry Schwartz

Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, "I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!"Here is what Navah posted:One of the reasons I am so excited about this role is that I report into the Product team.
Sergey Brin Trying Veo At Google I/O

3 days ago | seroundtable.com | Barry Schwartz

Here is a photo of Sergey Brin, Google's co-founder, messing around with Veo at the Google I/O playground from the other week. It is cool to see him trying these things out with the attendees at the event. I spotted this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.