Search Engine Roundtable

6 days ago | seroundtable.com | Barry Schwartz

Barry Schwartz / Executive Editor Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry.

6 days ago | seroundtable.com | Barry Schwartz

Home / Search Video Recaps / Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews Apr 18, 2025 - 8:01 am 0 — For the original iTunes version, click here. Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results.

6 days ago | seroundtable.com | Barry Schwartz

Google recently said it made Search "much faster," at least that is what Rajan Patel, the VP of Engineering at Google Search said on X. There is a larger blog post that Google wrote up on this, which I initially decided not to cover but I changed my mind. Rajan wrote, "We recently made Search much faster. As a result, we’re saving users a collective 1 million hours every single day – which means 100+ hrs saved in the time you took to read this tweet."We recently made Search much faster.

6 days ago | seroundtable.com | Barry Schwartz

Google Merchant Center has added a new report named popular products report. This report will show you your popular products, popular brands, top-selling products, etc, all on Google. This was spotted by Hana Kobzová who posted about it on her PPC News Feed blog and also on LinkedIn. Hana said this will help you when considering which products to stock at a higher rate, which products may be going out of stock and which products are trending on Google Search.

6 days ago | seroundtable.com | Barry Schwartz

Google's John Mueller was quick to debunk a claim that owning an .esports domain will have no positive SEO effect. He said on Bluesky, "There's no positive SEO effect from a TLD like that."This came up with the ESPORTS domain posted saying that the .esports TLD will "boost your SEO." In which John Mueller from Google replied, "There's no positive SEO effect from a TLD like that."Here are those posts:John has been saying this for a decade, saying new TLDs have no SEO advantage.