Social Media Today

Social Media Today is a self-sufficient online platform and event organizer catering to professionals in various fields such as marketing, communication, customer experience, content marketing, and digital strategy, where a strong grasp of social media is essential. The Social Shake-Up conferences are international gatherings that unite leading brands and thought leaders to discuss how social media and global collaboration influence modern business. SocialMediaToday.com is operated by Social Media Today LLC.

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Instagram Creators with Over 100k Followers Will Now Get Access to Additional Comment Filters

5 days ago | socialmediatoday.com | Andrew Hutchinson

Instagram has announced that it's expanding access to its comment filtering tools, with all creators with over 100,000 followers now able to access additional comment filters including “Top comments,” “Newest first,” and “Follower count.”As you can see in this example, shared to the Instagram Creators broadcast channel, creators with large audiences can now sort through their post comments more easily, with a range of additional filters to hone in on specific replies.
Meta’s Increasingly Relying on AI to Make Decisions About User Experience Elements

5 days ago | socialmediatoday.com | Andrew Hutchinson

As highlighted by Meta CEO Mark Zuckerberg in a recent overview of the impact of AI, Meta is increasingly relying on AI-powered systems for more aspects of its internal development and management, including coding, ad targeting, risk assessment, and more. And that could soon become an even bigger factor, with Meta reportedly planning to use AI for up to 90% of all of its risk assessments across Facebook and Instagram, including all product development and rule changes.
Study Shows That Left-Leaning Influencers Remain Active on X, Despite Supporting Bluesky

5 days ago | socialmediatoday.com | Andrew Hutchinson

While Bluesky’s growth has slowed of late, there is one user cohort in which it continues to gain traction, with news influencers increasingly turning to Bluesky as an alternative to X. Or, really, as a supplement to the app formerly known as Twitter.
YouTube Tests Engagement Leaderboard for Livestreams

5 days ago | socialmediatoday.com | Andrew Hutchinson

YouTube’s trying out a new way to encourage livestream engagement, this time through gamification, with an engagement leaderboard to be displayed within some live streams. As you can see in this example, displayed on the EXPOSUREEE YouTube channel, the new leaderboard will list your most engaged livestream viewers, ranked by XP, which relates to how many comments, Super Chat, Super Stickers, and/or gifts that each viewer has submitted during a stream.
LinkedIn Publishes New Guide on Influencer Marketing for B2B Brands

5 days ago | socialmediatoday.com | Andrew Hutchinson

LinkedIn has published a new guide on how B2B brands can utilize creator partnerships, and how influencer marketing in B2B differs from the B2C space. Creators have become a bigger focus for LinkedIn of late, with the platform looking to offer more incentives to keep its top voices posting to the app.
X Launches New Chat Experience in Beta, a Precursor to X Payments

1 week ago | socialmediatoday.com | Andrew Hutchinson

X is moving ahead with its reformation of messaging in the app, with some users now able to access the initial beta of X’s updated “Chat” element. As you can see in these examples, shared by app researcher Jonah Manzano, X is rebuilding its DM back-end with enhanced privacy in mind, with encryption being a foundational element of the new experience. In order to set up your new chat profile, you’ll need to create a four-digit code, adding another safety barrier.
Pinterest Signs on to Sponsor the New York Liberty to Expand its Sports Linkage

1 week ago | socialmediatoday.com | Andrew Hutchinson

Sports engagement is a key driver of social media discussion, though you likely wouldn’t presume that sports would play a big role in Pinterest, which is mostly focused on fashion and design-based content. Yet, as Meta signs new sports partnerships, and X integrates gameday activations, Pinterest is also looking to dip into sports engagement, through a . As explained by :“For the first time, Pinterest is stepping into the sports arena as an official partner of 2024 WNBA Champion, New York Liberty.
Meta Partners With Anduril to Develop XR Headsets for US Military

1 week ago | socialmediatoday.com | Andrew Hutchinson

Yeah, this sounds totally normal and safe and not a risk to anybody or anything at all, while also being totally on-brand for 2025. Today, Meta, in partnership with XR company Anduril, has announced a new project which will see the two companies design new VR and AR elements for American military troops.
WhatsApp Adds Status Functionalities, Including More Music Sharing Options

1 week ago | socialmediatoday.com | Andrew Hutchinson

WhatsApp’s adding some new creative options to Status, its Stories-like option for the messaging app, including updated Layout option, more music sharing functionality, photo stickers, and more. First off, WhatsApp’s added a new collage option within its Layout tools, which enables you to convert up to six images into a combined frame. Users can place the images in the collage however they like, with the Layout tools making it easier to present the display in variable formats.
YouTube Launches Side-by-Side Ads for Livestreams

1 week ago | socialmediatoday.com | Andrew Hutchinson

YouTube’s rolling out a new ad option for livestreams, with side-by-side mid-roll ads, which will now be displayed on eligible CTV and web broadcasts. As you can see in this example, YouTube’s side-by-side ads are designed to be less disruptive, by minimizing and moving the main playback window, then playing the ad in its own display. As explained by YouTube:“The ad will run alongside the livestream within the video player.