Social Media Today

Social Media Today is a self-sufficient online platform and event organizer catering to professionals in various fields such as marketing, communication, customer experience, content marketing, and digital strategy, where a strong grasp of social media is essential. The Social Shake-Up conferences are international gatherings that unite leading brands and thought leaders to discuss how social media and global collaboration influence modern business. SocialMediaToday.com is operated by Social Media Today LLC.

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Pinterest Partners with Instacart to Help Maximize Ad Targeting for Retailers

1 week ago | socialmediatoday.com | Andrew Hutchinson

Pinterest and grocery delivery platform Instacart have announced a new partnership that will enable Pinterest advertisers to target their ads based on Instacart engagement data, while also making Pinterest ads directly shoppable via the Instacart platform. Which could be of specific value for food and recipe-related brands, enabling them to tap into Instacart customer and engagement insights to better target their Pin promotions. Which is likely the main value here.
Reddit Announces New Conversation Research Tools and Updated Ad Options

1 week ago | socialmediatoday.com | Andrew Hutchinson

This could be a valuable addition. Reddit has announced a new community insights element, which will enable you to dig into Reddit conversation trends around different topics, so you can get a better understanding of what’s being said about your brand and/or niche.
Meta Hints at New Oakley-Branded Smart Glasses

1 week ago | socialmediatoday.com | Andrew Hutchinson

After Snapchat announced that it’s planning to launch its own AR glasses to consumers next year, Meta has hinted at the next stage for its smart glasses, with the next iteration of its AI-powered wearables set to be launched later this week. A new “Oakley/Meta” profile has been launched on Instagram, teasing a June 20th launch date for a collaborative offering from the pair. You can also sign-up for updates on the pairing.
Pinterest and e.l.f. Beauty Team Up to Help Users Tap into Pin Trends

1 week ago | socialmediatoday.com | Andrew Hutchinson

Pinterest has partnered with e.l.f. Beauty on a first-of-its-kind color analysis activation, which will enable Pinterest users to get feedback on ideal color combinations for their skin. As you can see in these examples, using the “e.l.f.nalysis” activation, you can either upload a selfie or a photo from your camera roll (I’ve nominated Mr. Pitt in my place), along with a manual tag fr your eye color, which will then be analysed to highlight your best color palette.
WhatsApp Launches Ads in Status Updates, Channel Subscriptions

1 week ago | socialmediatoday.com | Andrew Hutchinson

With WhatsApp gaining momentum in more regions, Meta’s looking to revisit its plans for ads in the app, in order to monetize the platform’s now 2 billion active users. Which, as Meta has found every time that it’s tried to insert ads into its messaging elements, is something that it needs to tread very carefully with, because ads in private DM chains are not exactly a welcome addition. Which, to be clear, Meta’s not doing.
TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP

1 week ago | socialmediatoday.com | Andrew Hutchinson

TikTok’s announced some new AI-powered elements for its TikTok Symphony brand creation platform, including updated text-to-video creation, image-to-video animation, and more. First off, TikTok’s rolling out its own version of text-to-video, which will generate AI video using TikTok’s own AI tools. As you can see in this example, now, TikTok can generate platform-specific styled video content based on text prompts, which could provide another option for your TikTok efforts.
Threads Adds Spoiler Tags for Posts

1 week ago | socialmediatoday.com | Andrew Hutchinson

After testing them out over the past few months, Threads has now launched its new spoiler tags in posts, which will enable users to hide words in their posts behind a tappable overlay. As you can see in this example, posted by Meta CEO Mark Zuckerberg, now if you want to mention something without letting everyone see (like, for example, a TV show spoiler), you can highlight the relevant text within the composer, then select “Mark spoiler” to blur it.
Meta Adds VR-Based Avatar Achievements to Drive More Interest in its Next-Level Experiences

1 week ago | socialmediatoday.com | Andrew Hutchinson

Meta’s working on a new way to spark more interest in its evolving VR experiences, with users now able to view a list of “Avatar Quests” on Facebook and IG, which relate to various VR experiences. As you can see in this example, shared by app researcher Jonah Manzano, some users are now able to view an Avatar Quests tab in their profile options, which leads to a listing of achievements in VR games and worlds that can be conducted via your Meta character.
YouTube Offers Expanded Monetization Avenues for Educational Content

1 week ago | socialmediatoday.com | Andrew Hutchinson

YouTube’s added another revenue opportunity for creators, with its “Player for Education” program giving creators a share of any revenue earned when their content is embedded as part of a schools initiative. That could be a big boost for certain creators who make videos that include an educational element, and could lead to more educational content creators coming to the app.
Big Brands Are Spending More on Influencer Marketing -Should You Be Doing the Same?

1 week ago | socialmediatoday.com | Andrew Hutchinson

Influencer marketing budgets are growing, as more and more brands look to tap into the popularity of online creators to boost their branding efforts. Because these days, big-name YouTubers and TikTok stars are just as recognizable as TV and film actors, while there are also many niche-specific influencers offering more specialized reach, as well as platform-specific creative nous, which can help to drive your messaging with just the right audience.