Social Media Today

Social Media Today is a self-sufficient online platform and event organizer catering to professionals in various fields such as marketing, communication, customer experience, content marketing, and digital strategy, where a strong grasp of social media is essential. The Social Shake-Up conferences are international gatherings that unite leading brands and thought leaders to discuss how social media and global collaboration influence modern business. SocialMediaToday.com is operated by Social Media Today LLC.

National, Trade/B2B

English

Blog

Outlet metrics

Domain Authority

Ranking

Global

#113131

United States

#73586

News and Media

#2947

Traffic sources

Monthly visitors

Articles

YouTube Outlines Advanced Creator Collaboration Tools at NewFronts 2025

6 days ago | socialmediatoday.com | Andrew Hutchinson

YouTube’s announced some new tools to help brands collaborate with creators on promotions, including an AI-powered search option that will help brands find relevant creators on any given topic. The feature is a new element of YouTube’s “Insights Finder” (currently in beta), which provides advanced discovery options, using Google’s latest tech. The new creator discovery element aims to connect brands and agencies with relevant creators, based on conversational queries.
Meta Outlines Facebook, Instagram and Threads Ad Updates at NewFronts 2025

6 days ago | socialmediatoday.com | Andrew Hutchinson

Meta has unveiled a range of new ad updates at NewFronts 2025, including improved creator collaboration tools, a new means to tap into trending Reels, updated Partnership Ads, video ads on Threads, and more. Yeah, there’s a bit to take in, and if you’re looking to maximize your promotions, you do want to be taking in the details on these ones. First off, Instagram’s now testing out Reels trending ads, which will enable brands to display their promotions alongside trending Reels content.
Pinterest Adds Users and Revenue in Q1

6 days ago | socialmediatoday.com | Andrew Hutchinson

Pinterest has shared its latest performance update, recording solid increases in both user and revenue in Q1 2025. First off on users. Pinterest added 17 million more monthly actives in the period, taking it up to 570 million MAU. As you can see in this chart, Pinterest has been steadily growing its user base, with Q1 seeing its biggest increase in users, in raw numbers, over the past five quarters.
X Suspends Accounts in India Amid Evolving Regional Conflict

6 days ago | socialmediatoday.com | Andrew Hutchinson

X has once again moved to block a range of accounts in India, at the request of Indian government officials, amid rising tensions between India and Pakistan, and Indian authorities looking to manage the situation. Which goes against X’s free speech principles, but when the alternative is that X will be shut down in the region, in a time of need, it does seem like a reasonable compromise.
Threads tests Spoiler Tags, Adds Account Status Overview

6 days ago | socialmediatoday.com | Andrew Hutchinson

Threads is trying out a few new elements to enhance engagement, including blacked out text for spoilers, new interest indicators on posts, and account status info in-stream. First off, as discovered by app researcher Radu Oncescu, Threads is experimenting with spoiler tags within post text, that will hide your chosen words behind a black overlay.
Reddit Looks to Add Human Checks to Weed Out AI Profiles

6 days ago | socialmediatoday.com | Andrew Hutchinson

Reddit is looking to take more action to clarify the humanity of its users, after backlash over a recent AI experiment that was unwittingly played out on Reddit users. Last month, 404 Media reported that a team of researchers from the University of Zurich had run a live test of AI bot profiles on Reddit, to see whether these bots could sway people’s opinions on certain divisive topics. And they could.
Reddit Adds Simplified Business Profile Creation to Reddit Pro

6 days ago | socialmediatoday.com | Andrew Hutchinson

Reddit has announced some new additions to its Reddit Pro suite of business tools, which provide additional analytics and data functions to help brands make the most of the app. And they’re free, so definitely worth checking out if you can (as they’re not available in all regions as yet). And it also includes Reddit’s Trends overview, so you can see what’s trending in the app at any given time.
TikTok Announces a Range of SMB Support Initiatives for Small Business Month

6 days ago | socialmediatoday.com | Andrew Hutchinson

TikTok will be super keen to highlight its successes on this front. May is Small Business Month, and TikTok has announced a range of activations and opportunities for SMB, including a $1 million ad credit giveaway for one lucky business. As per TikTok:“Small businesses are the heart of innovation, culture, and community across the United States, and on TikTok, their impact is bigger than ever.
Edits Adds More Video Editing Tools, Including Text Animations and Filters

6 days ago | socialmediatoday.com | Andrew Hutchinson

Meta’s holding true to its pledge to release ongoing updates to its new video editing app, with Edits today getting five more updates to assist in your creative efforts. First off, Meta’s adding an additional 50 dynamic text animations, which will provide more capacity to make your captions stand out, and play a part in your video clip. As it sounds, text animations animate your entered text, with effects like stretch and slide away, giving your videos a more professional feel.
Snapchat Announces AI-Powered Ad Updates and Expanded Sponsored Snaps

1 week ago | socialmediatoday.com | Andrew Hutchinson

Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative, and more. First off, on AI-powered campaigns. Snap’s adding new AI smart bidding, which will enable advertisers to set a target cost-per-action that Snap’s system will then set out to achieve.