Social Media Today

Social Media Today is a self-sufficient online platform and event organizer catering to professionals in various fields such as marketing, communication, customer experience, content marketing, and digital strategy, where a strong grasp of social media is essential. The Social Shake-Up conferences are international gatherings that unite leading brands and thought leaders to discuss how social media and global collaboration influence modern business. SocialMediaToday.com is operated by Social Media Today LLC.

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YouTube Publishes New Insights Into the Rise of Virtual Influencers | Social Media Today

3 days ago | socialmediatoday.com | Andrew Hutchinson

Digitally-created characters are driving big engagement on YouTube.
TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App

1 week ago | socialmediatoday.com | Andrew Hutchinson

TikTok’s taking another step towards expanding its in-stream business listings, with the addition of business reviews on selected, location-tagged videos in the app. As you can see in this example, posted by app researcher Jonah Manzano, some TikTok comment sections now also have a separate “Reviews” tab, which showcases user reviews for businesses at the tagged location.
X Launches Updated Post Analytics Display

1 week ago | socialmediatoday.com | Andrew Hutchinson

X has launched a revamped UI for its post analytics pages, providing an easier to understand overview of individual post performance over time. As you can see in this example, posted by X engineer Zach Warunek, the updated post analytics display includes a full overview of all your engagement and reach metrics, including re-posts, shares, video views, Premium viewers, and more.
OpenAI’s Reportedly Exploring its Own AI-Based Social Network

1 week ago | socialmediatoday.com | Andrew Hutchinson

*sight* If only the billionaires of the world would allocate their money to more productive causes than petty spite and revenge. Today, The Verge has reported that OpenAI is looking to build its own social media app, which would be focused on images created via its various image generation tools. As per The Verge:“While the project is still in early stages, we’re told there’s an internal prototype focused on ChatGPT’s image generation that has a social feed.
LinkedIn Expands ‘Wire’ Video Promotion Option

1 week ago | socialmediatoday.com | Andrew Hutchinson

LinkedIn has announced a new expansion of its Wire video promotion offering, which enables brands to place their video ads alongside premium publisher content in the app. As you can see in this example, through the program, brands can place their video ads at the beginning of a chosen publishers’ video clip (pre-roll), adding a level of association with manually selected professional content that could help to improve branding and resonance.
YouTube Expands ‘Hype’ Program, Provides Advice Ahead of Mid-Roll Ad Changes

1 week ago | socialmediatoday.com | Andrew Hutchinson

YouTube’s expanding its Hype program, which aims to help lesser-known creators gain more exposure in the app, while it’s also shared some new advice on its updated process for mid-roll ad placements, which will come into effect next month. First off, on Hype, which enables viewers to allocate “hype points” to videos from emerging channels, essentially upvoting these clips in order to help them get more reach.
Google Launches Expanded AI Text-to-Video Generation Tools

1 week ago | socialmediatoday.com | Andrew Hutchinson

Creating passable video content via AI is becoming more viable, which, given the popularity of video across all social apps, could be a massive help for digital marketers. Though it does come with some risks. Today, Google has announced expanded access to its Veo 2 AI video generation model, which can generate 8 second clips from text prompts. You write the script, Veo 2 brings it to life. ????
LinkedIn Gains Expanded MRC Accreditation for Video Ad Metrics

1 week ago | socialmediatoday.com | Andrew Hutchinson

LinkedIn’s adding more assurance for video marketers via expanded Media Rating Council (MRC) accreditation for its video metrics, which will mean that more of LinkedIn’s data measurement systems have now been reviewed and approved by the industry body. The MRC’s accreditation is a voluntary process, which crosschecks measurement and reporting systems to ensure that they adhere to industry standards across several key areas relating to ethical operations, disclosure, and delivery.
Report Looks at Best-Performing LinkedIn Post Types for 2025

1 week ago | socialmediatoday.com | Andrew Hutchinson

LinkedIn has become a much bigger focus for many brands over the past year, with the changes at Twitter/X fracturing the professional social media landscape. Indeed, LinkedIn has reported increases in engagement across the board, with video, in particular, getting more attention in the app. And if you’re looking to put more emphasis on LinkedIn, then these new insights from Socialinsider might help.
Did Meta Allow TikTok to Grow in Order to Dilute the FTC’s Antitrust Case?

1 week ago | socialmediatoday.com | Andrew Hutchinson

Here’s an interesting question: “Did Meta halt its efforts to stop TikTok’s expansion in the U.S. in order to strengthen its defense against the FTC’s antitrust case?” Because, at one stage at least, Meta was playing a role in seeding concerns about TikTok, as the Chinese-owned app gained traction in the U.S. Back in 2019, Meta CEO Mark Zuckerberg had a private dinner with then-President Donald Trump, in which they reportedly discussed, among other things, the threat posed by Chinese social...