The Juggernaut

At The Juggernaut, we're capturing the incredible growth of South Asia and the influence of South Asians around the globe. Consider the fascination with Ivy League schools among South Asians, the emergence of South Asian-American comedians, the success of spelling bee champions, the rise of populism in South Asia, and the emergence of South Asian billionaires. We invite you to share original stories on topics like culture, technology, politics, and business. We also welcome submissions in various formats beyond just written articles, including graphic essays, photo essays, and audio stories. Please note that all submissions must be original and unpublished. Anything that has been shared online, including posts on personal blogs like Medium, is considered previously published.

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Can India Reclaim Its Perfume Glory?

1 day ago | thejuggernaut.com | Jaishree Kumar

Imagine fast food chain Subway without its trademark bread scent, W hotels without that citrusy smell in its lobby, or HeyTea chains without its hint of floral jasmine. Smell is one of the most memorable elements of any experience, shaping how we remember places, people, and time. It’s something companies try, but often fail, to bottle up, and has created a $62 billion global perfume market. But the industry has also faced growing scrutiny.
‘The Royals’ is Ridiculous — and That’s Okay | The Juggernaut

6 days ago | thejuggernaut.com | Snigdha Sur

The meet-cute makes no sense, but makes for great cinematic payoff. A woman, Sophia Kanmani Shekhar (Bhumi Pednekar), is running in slow motion on the beach — faster than a beautiful horse atop which a nearly shirtless, unnamed man (Ishaan Khatter) gallops. The camera zooms out to capture the majesty of the white stallion rhythmically gliding along the blue Sri Lankan coastline. It pans to the man’s face, then hers. She’s running fast, of course, or how else would she be ahead of the horse?
Who Gets to Wear the Patiala Necklace?

1 week ago | thejuggernaut.com | Snigdha Sur

Bhupinder Singh, the Maharaja of Patiala — the fourth-largest city in Punjab, India today — was, according to many accounts, a complicated man. He helped establish cricket in India and supported the arts, but he also had five wives, 350 concubines, and 44 Rolls Royces. Namely, he lived a life of excess far removed from his subjects.
Mahendra Patel’s Family and Friends Speak Out

1 week ago | thejuggernaut.com | Snigdha Sur

“Hi…I was in the Walmart and had to rip my baby out of some other man’s hands because he was trying to snatch him,” Caroline Miller said after calling 911 on March 18, 2025 at 8:42 p.m.“Someone tried to snatch your baby?” the 911 responder confirmed. “Yes...It all happened so fast…He was in his 60s. Indian man. No hair on the top but around the sides grey hair.
Why ‘Main Hoon Na’ is More Relevant Than Ever

2 weeks ago | thejuggernaut.com | Snigdha Sur

It’s the early 2000s, and General Bakshi (Kabir Bedi) has just secured a major victory. India’s Parliament has approved the fictional Project Milaap, an initiative that will release 50 Pakistani prisoners of war — many of whom are poor farmers and villagers who have accidentally crossed the border. By releasing them, India is hoping to extend an olive branch to its neighbor Pakistan, with which it has already fought four wars, three of them over Kashmir.
‘Superboys of Malegaon’ Spotlights the Joy — and Pain — of Cinema | The Juggernaut

3 weeks ago | thejuggernaut.com | Snigdha Sur

The year is 1997. The sun has risen, the morning has begun, and it’s already full of disappointment. One man begrudgingly takes photos of overeager couples in a studio. Another goes off to the mill for work he finds boring, while a writer asks whether an editor will publish his ghazal, only to hear a feeble “we’ll try” (a polite no). Still another must shoot a wedding video after toiling all day for his brother.
Forget American Tariffs — Is this India’s Free Trade Moment? | The Juggernaut

1 month ago | thejuggernaut.com | Snigdha Sur

On an April afternoon, U.S. President Donald Trump stood at a podium, wielding a chart titled “reciprocal tariffs” like a courtroom exhibit. “India, very very tough. Very very tough,” he said. The number next to India? 26%. “The prime minister…he’s a great friend of mine,” Trump added, referring to Narendra Modi.
‘The White Lotus’ and the Illusion of Enlightenment

1 month ago | thejuggernaut.com | Snigdha Sur

The last episode of The White Lotus Season 3 opens with a shot of a Buddha statue, his hand curved around his heart. Monks walk along a bridge and into a temple. We then settle into the Buddhist monastery Piper Ratcliff is visiting during her weeklong vacation in Thailand. “Sometimes, we wake with anxiety,” monk Luang Por Teera tells his disciples. “What will happen today? What is in store for me? So many questions. We want resolution, solid earth under our feet. So we take life into our own hands.
‘A Nice Indian Boy’ is Lovely — and a Little Too Nice | The Juggernaut

1 month ago | thejuggernaut.com | Snigdha Sur

“Do you realize my only gay son is getting married?” an exasperated Meghna (a delightful Zarna Garg) asks the wedding planner. She isn’t satisfied with the barn he has shown her, and wants the best for her son, Naveen (Karan Soni of Deadpool fame). As Naveen and his fiancé, Jay, watch, all Jay can reflect on is how much Naveen’s mother loves him. You need to care about someone to get angry. And you only get angry about people you love.
Devika Rani, More than the Longest Kiss

1 month ago | thejuggernaut.com | Snigdha Sur

Legend has it that as hero and heroine shot for Jeevan Naiya (1936) — a Bombay Talkies production — they fell in love. The two actors eloped, the movie’s production stalled, and the studio head was in a bind. The studio’s sound engineer, Sashadhar Mukherjee, took it upon himself to convince the actress to return home to her husband, the studio head, and leave her lover. She said she would — as long as she could be financially independent and earn her own salary. Her husband agreed. She returned.