TrendWatching

Founded in 2002, our company has locations in London, Singapore, New York, Amsterdam, São Paulo, and Lagos. We assist innovative business leaders across more than 180 countries in grasping the changing consumer landscape, enabling them to discover exciting and profitable opportunities for innovation.

International

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#343000

Mexico

#40985

Business and Consumer Services/Online Marketing

#110

Traffic sources

Monthly visitors

Articles

Free Consumer Agent Economy Webinar - 29 May 2025

1 month ago | trendwatching.com | Victoria Loomes

Welcome to the Consumer Agent Economy, where agents are shopping, searching, researching and browsing on shoppers’ behalf. Curious to learn how this will impact (and ideally grow) your business in just 30 minutes? Join Vicki Loomes, TrendWatching’s Head of Trends, on 29 May 2025 - she’ll dive into findings from our FastForward Report (exclusive to TrendWatching members) on this emerging trend.
Casa del Libro uses AI to turn lofty aspirations into hands-on reading lists

1 month ago | trendwatching.com | Liesbeth den Toom

In contrast to AI's instant answers, a Spanish book retailer's AI-powered tool builds personalized reading plans to help people reach their life goals.
BIC’s Cristal pen writes Romeo & Juliet - 63 hours, one pen and ink to spare

Feb 7, 2025 | trendwatching.com | Paula Rizzo

Fusing a design icon, classical literature and modern technology, BIC Brazil found an ingenious way to showcase the iconic Cristal ballpoint's durability. To celebrate the pen's 75th anniversary, the French manufacturer used a robotic arm to transcribe the entirety of Shakespeare's Romeo and Juliet using just one Cristal. The arm wrote for 63 continuous hours and still had ink to spare.
The Ordinary unveils ‘Wikileaks of Beauty’ to demystify skincare science

Jan 31, 2025 | trendwatching.com | Liesbeth den Toom

With its new open-access library of beauty research reports, The Ordinary aims to debunk widely-held skincare myths with peer-reviewed science.
Antidote to housing crisis and urban sprawl? 800 apartments over a Costco in downtown LA

Jan 21, 2025 | trendwatching.com | Liesbeth den Toom

South LA's new mixed-use hub combines a Costco store with 800 homes, providing affordable housing and a wildfire-safe alternative to suburban sprawl.
Colombia’s Soul Optic rethinks eyewear production to employ non-sighted workers

Nov 21, 2024 | trendwatching.com | Samantha Budd

A Colombian eyewear brand has transformed what many would consider a limitation into a competitive advantage. Soul Optic employs blind artisans who handcraft sophisticated, screw-free frames in darkness, leveraging their heightened tactile sensitivity. Each pair of sunglasses and prescription glasses is meticulously assembled using a system inspired by Braille writing slates.
Bershka launches TikTok-ready clothing with AR-powered wearable art

Nov 19, 2024 | trendwatching.com | Liesbeth den Toom

Partnering with FFFACE.ME, Bershka unveils 'the world’s first TikTok clothing collection,' embedding IRL garmets with AR for shareable self-expression.
Ahead of Singles’ Day, PUMA and Bumble got young and unattached Indians out for a run

Nov 15, 2024 | trendwatching.com | Acacia Leroy

PUMA and Bumble host a singles-only run in Bangalore, offering young adults a new way to connect beyond dating apps.
Gen Z, the kink-friendliest generation, fantasizes about… 🥁 ...monogamy

Oct 19, 2024 | trendwatching.com | Franziska Füsting

Gen Z blends fantasies of monogamy with expansive views on gender and sexuality, according to a new report by Feeld and the Kinsey Institute.
Is it exclusionary for brands to enforce anti-AI policies?

Sep 16, 2024 | trendwatching.com | Robbie Hodges

Whether or not (aspiring) writers should be allowed to use AI — it’s a debate that rocked the foundations of National Novel Writing Month. The nonprofit published a statement declaring that anti-AI stances (enforced by the likes of Dove and publishing platform Medium) have “classist and ableist undertones.” NaNoWriMo has since removed the post following uproar from legions of authors and literary experts. But how justified was that condemnation?