TrendWatching

Founded in 2002, our company has locations in London, Singapore, New York, Amsterdam, São Paulo, and Lagos. We assist innovative business leaders across more than 180 countries in grasping the changing consumer landscape, enabling them to discover exciting and profitable opportunities for innovation.

International

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#343000

Mexico

#40985

Business and Consumer Services/Online Marketing

#110

Traffic sources

Monthly visitors

Articles

BIC’s Cristal pen writes Romeo & Juliet - 63 hours, one pen and ink to spare

2 months ago | trendwatching.com | Paula Rizzo

Fusing a design icon, classical literature and modern technology, BIC Brazil found an ingenious way to showcase the iconic Cristal ballpoint's durability. To celebrate the pen's 75th anniversary, the French manufacturer used a robotic arm to transcribe the entirety of Shakespeare's Romeo and Juliet using just one Cristal. The arm wrote for 63 continuous hours and still had ink to spare.
Antidote to housing crisis and urban sprawl? 800 apartments over a Costco in downtown LA

Jan 21, 2025 | trendwatching.com | Liesbeth den Toom

South LA's new mixed-use hub combines a Costco store with 800 homes, providing affordable housing and a wildfire-safe alternative to suburban sprawl.
Colombia’s Soul Optic rethinks eyewear production to employ non-sighted workers

Nov 21, 2024 | trendwatching.com | Samantha Budd

A Colombian eyewear brand has transformed what many would consider a limitation into a competitive advantage. Soul Optic employs blind artisans who handcraft sophisticated, screw-free frames in darkness, leveraging their heightened tactile sensitivity. Each pair of sunglasses and prescription glasses is meticulously assembled using a system inspired by Braille writing slates.
Bershka launches TikTok-ready clothing with AR-powered wearable art

Nov 19, 2024 | trendwatching.com | Liesbeth den Toom

Partnering with FFFACE.ME, Bershka unveils 'the world’s first TikTok clothing collection,' embedding IRL garmets with AR for shareable self-expression.
Ahead of Singles’ Day, PUMA and Bumble got young and unattached Indians out for a run

Nov 15, 2024 | trendwatching.com | Acacia Leroy

PUMA and Bumble host a singles-only run in Bangalore, offering young adults a new way to connect beyond dating apps.
Gen Z, the kink-friendliest generation, fantasizes about… 🥁 ...monogamy

Oct 19, 2024 | trendwatching.com | Franziska Füsting

Gen Z blends fantasies of monogamy with expansive views on gender and sexuality, according to a new report by Feeld and the Kinsey Institute.
Is it exclusionary for brands to enforce anti-AI policies?

Sep 16, 2024 | trendwatching.com | Robbie Hodges

Whether or not (aspiring) writers should be allowed to use AI — it’s a debate that rocked the foundations of National Novel Writing Month. The nonprofit published a statement declaring that anti-AI stances (enforced by the likes of Dove and publishing platform Medium) have “classist and ableist undertones.” NaNoWriMo has since removed the post following uproar from legions of authors and literary experts. But how justified was that condemnation?
Guests can now book a tattoo package at The Standard's High Line and East Village hotels

Sep 9, 2024 | trendwatching.com | Liesbeth den Toom

Tapping into the trend of tattoo tourism, The Standard's new package offers guests priority booking and a discount on a session at Brooklyn's Atelier Eva.
From fast food to hotels, open beta-testing enlists consumers for product development

Aug 20, 2024 | trendwatching.com | Robbie Hodges

Brands have been co-creating products and services with customers for decades. The concept is gaining fresh momentum in the form of open beta testing, with various brands ‘launching’ semi-baked products and inviting consumers to help adapt and refine. Why now? On the one hand, it’s a transparency play from brands looking to build strong, trusting relationships with consumers.
People are sick of swiping. So dating app Pique put up a 'singles wall' in Brooklyn

Aug 19, 2024 | trendwatching.com | Acacia Leroy

Offering an IRL alternative to swiping and hoping to spark genuine connections, dating app Pique is hosting a 'singles wall' in Brooklyn.