Westwood One

Westwood One is a major American media company, part of Cumulus Media, and is based in New York City. The company focuses on radio syndication and audio content. As the national division of Cumulus Media, Westwood One provides popular sports, news, and entertainment shows to an impressive 245 million listeners weekly. This is achieved through a vast audio network that includes 8,000 affiliated radio stations and media partners. Westwood One stands as the largest audio broadcast network in the U.S., featuring influential content that shapes culture, including events like the NFL, NCAA, Masters, Olympics, as well as the GRAMMYs, Academy of Country Music Awards, and Billboard Music Awards. Additionally, the expanding Westwood One Podcast Network offers well-known personalities and shows. Westwood One connects audiences with what they love through engaging programs and platforms that capture everyone’s attention.

National

English

Media Company

Outlet metrics

Domain Authority

Ranking

Global

#519330

United States

#123891

Arts and Entertainment/Music

#1598

Traffic sources

Monthly visitors

Articles

Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting

1 week ago | westwoodone.com | Pierre Bouvard

Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. Over the last six years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors:BrandCreativeReachRecencyTargetingHow would you answer? What percent of sales are driven by each element? Answers should add up to 100%.
Seven Marketing Strategies For An Uncertain Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat

2 weeks ago | westwoodone.com | Pierre Bouvard

Click here to view a 17-minute video of the key findings. Click here to download a PDF of the slides. Marketing decisions can be difficult during periods of economic uncertainty. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales.
Head Snappers From Edison Research’s Infinite Dial 2025: Podcast 18-34 Reach Is Equal To TV, Female Audiences Soar, And The One Slide Every Marketer Needs | Westwood One

1 month ago | westwoodone.com | Pierre Bouvard |Steve Goldstein

Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. Last week, Edison Research released their annual Infinite Dial study. When Edison Research started the Infinite Dial Study in 1998, the goal was to understand how Americans use emerging forms of audio and new media. In the first 1998 study, a tiny number of consumers had ever tried audio streaming over a dial-up connection.
The Business Case for AM/FM Radio Advertising: Be Known Before You’re Needed

1 month ago | westwoodone.com | Pierre Bouvard |Steve Goldstein

Click here to download a PDF of the slides. A local advertiser recently asked for the “business case for AM/FM radio advertising.” Over the last ten years, a vast array of marketing science studies have documented how AM/FM radio advertising can build local businesses and national brands.
Edison Research’s “Share of Ear” Q4 2024: Your Media Plan Has Streaming Music And Podcasts; Can You Check The Box On Audio? Not So Fast – Here’s Why | Westwood One

1 month ago | westwoodone.com | Pierre Bouvard |Steve Goldstein

Click here to download the Cumulus Media | Westwood One Audio Active Group® analysis report of Edison Research’s “Share of Ear.”Click here to view an 11-minute video of the key findings. Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio.
Nielsen Portable Meter AM/FM Radio Audiences: Significant Growth in Drive Times, Weekends, and Younger Demographics; Format Shares Are Stable

1 month ago | westwoodone.com | Pierre Bouvard |Steve Goldstein

Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. Nielsen found 23% of PPM listening occasions were three or four minutes.
How Podcasting Reaches $5 Billion

1 month ago | westwoodone.com | Steve Goldstein |Pierre Bouvard

Steve Goldstein, Founder/CEO of Amplifi Media, is a leading expert in audio strategy, content development, and audience growth. An Adjunct Professor at NYU, he created and teaches “The Business of Podcasting,” the first full-credit course on the industry. He speaks at major conferences and authors The Amplifi Thought Letter, a globally followed newsletter on the future of audio. The interview below was originally published in The Amplifi Thought Letter.
Financial Services: Seven Case Studies Reveal Audio Is A Powerful Brand Builder And Sales Driver

2 months ago | westwoodone.com | Pierre Bouvard

Click here to view a 15-minute video of the key findings. Click here to download a PDF of the slides. Seven consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® over an eight-year period find audio listeners are a rich source of in-market financial consumers and drive significant top and bottom funnel impact.
NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

2 months ago | westwoodone.com | Pierre Bouvard

Click here to view an 8-minute video of the key findings. Click here to download the NCAA listening study for advertisers. Click here to download the NCAA listening study for station affiliates. While the NFL postseason has just wrapped up, marketers are looking ahead to March Madness, a major cultural phenomenon. A series of studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile.
Advertiser Perceptions: National Marketers Are Bullish On The Economy; New Product Launches Are At Record Highs And Ad Spend Will Increase

2 months ago | westwoodone.com | Pierre Bouvard

Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. A series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. The most recent studies were fielded in December 2024 and January 2025.