whynow

whynow is an innovative platform dedicated to sharing personal, impactful, and uplifting stories. Our team of creative professionals spans various fields, including video production, podcasting, music, and journalism, all focused on highlighting fresh British narratives. We believe that the essence of our work lies not only in what we create, but also in the reasons behind our passion.

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Marconi Union at Bush Hall review | Ambient masters stir the soul

2 weeks ago | whynow.co.uk | Teddy Coward

“So, do you know Marconi Union well?,” a fellow gig-goer at West London’s Bush Hall asks me, with a discernible self-satisfaction. It’s a pride that’s understandable among the Marconi Union fanbase. The combination of the Manchester-based outfit’s acclaimed ambient music and their elusivity (for years, they declined to do most interviews) has created a cultish, if-you-know-you-know mentality around them. The truth is, with an equal degree of smugness, I responded that I do indeed know them well.
FORWARDS confirms full 2025 line-up with Pa Salieu, Squid, Nilüfer Yanya, LTJ Bukem and Jamz Supernova

3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

Bristol’s FORWARDS Festival has announced the final additions to its 2025 music line-up, with a fresh batch of names set to join an already stacked weekend across 23rd and 24th August. Saturday’s main stage now includes genre-defying Londoner Nilüfer Yanya, whose distinctive blend of indie rock, soul and off-kilter electronics has earned her wide acclaim. She’ll be joined by Berlin-based artist Anna Erhard.
Little Simz trades cinematic scope for emotional depth on new album Lotus

3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

Little Simz has today released her sixth studio album Lotus via AWAL Recordings. The 13-track project arrives after a string of well-received singles, ‘Young’, ‘Free’, and ‘Flood’, and sees Simz once again teaming up with producer Miles Clinton James. Described as her most personal work to date, Lotus draws on a wide range of sonic influences, from punk and samba to soul and jazz.
Yungblud announces 2026 UK and Ireland arena tour in support of new album Idols

3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

Yungblud has announced a major UK and Ireland arena tour for April 2026, his biggest run of headline shows to date. The Idols tour will kick off in Dublin on 15th April, before hitting Leeds, Cardiff, Glasgow, Birmingham and London, and finishing up at Manchester’s AO Arena on 25th April. The announcement follows the release of recent single ‘Zombie’, an emotional, anthemic track whose video stars Florence Pugh as an NHS healthcare worker.
Djo at Manchester Victoria Warehouse review | Joe Keery’s musical alter ego is no longer a secret

3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

When you think of Joe Keery, what comes to mind? Instinctually, you might home in on his signature acting roles – and you would be forgiven for doing so. However, there’s far more to Keery than what appears onscreen. Over the past six years, Keery has been carving out his own psychedelic musical entity in the form of Djo, delivering hypnotic synth-rock and perplexing cerebral pop that allows a peek behind the acting mask.
Juan Wauters announces new album MVD LUV, shares candombe-inspired single

3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

Juan Wauters has released ‘Manejando por Pando’, a new single from his upcoming album MVD LUV, out 27th June. The track arrives with a video and follows earlier previews ‘If It’s Not Luv’ and ‘Dime Amiga’, which together form a loose three-part visual story. The album is a homecoming of sorts for Wauters, who recorded it entirely in Montevideo, Uruguay; the city he left as a teenager and now pays tribute to in a record rooted in memory, rhythm and affection.
Ethel Cain announces prequel album Willoughby Tucker, I’ll Always Love You with lead single 'Nettles'

3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

Ethel Cain has released a new track called ‘Nettles’, the first glimpse of her second album, Willoughby Tucker, I’ll Always Love You, due 8th August. The new LP serves as a prequel to 2022’s Preacher’s Daughter and traces the beginnings of Cain’s recurring muse and first love, Willoughby Tucker. “I wrote what essentially became the beginning and end of the story without realising it,” Cain says.
Ocean Alley announce fifth album 'Love Balloon' and Alexandra Palace headline show

3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

Australian rock outfit Ocean Alley have confirmed details of their fifth studio album, Love Balloon, set for release on 19th September. The announcement coincides with the release of the album’s title track, a buoyant single that introduces a new sonic direction for the band. Produced by Nick DiDia, known for his work with Bruce Springsteen and Rage Against The Machine, the album marks a shift towards a more stripped-back and emotionally resonant sound.
Shame return with Cutthroat and motorcycle wall of death video

3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

Shame have announced their fourth album, Cutthroat, due out on 5th September. The South London band also shared the title track, accompanied by a video directed by Ja Humby, featuring frontman Charlie Steen performing inside a motorcycle wall of death. Produced by John Congleton, Cutthroat is described by the band as a “joyride” that reflects their raw and confrontational live performances.
Cate Le Bon announces new album Michelangelo Dying with lead single ‘Heaven Is No Feeling’

3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

Cate Le Bon has always had a taste for the surreal, but her seventh album might be her most emotionally exposed to date. Michelangelo Dying, announced today for release on 26th September, is the sound of a wound being studied under light. Delicately, obsessively, and without promise of closure. The lead single, ‘Heaven Is No Feeling’, arrives with a video directed by H. Hawkline that doubles as a cryptic hall of mirrors. “Cate watching her, watching her watching Cate,” he says.