whynow

whynow

whynow is an innovative platform dedicated to sharing personal, impactful, and uplifting stories. Our team of creative professionals spans various fields, including video production, podcasting, music, and journalism, all focused on highlighting fresh British narratives. We believe that the essence of our work lies not only in what we create, but also in the reasons behind our passion.

National
English
Online/Digital

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49
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Global

#696618

United Kingdom

#109370

Arts and Entertainment/Arts and Entertainment

#1227

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Articles

  • 2 weeks ago | whynow.co.uk | Teddy Coward

    “So, do you know Marconi Union well?,” a fellow gig-goer at West London’s Bush Hall asks me, with a discernible self-satisfaction. It’s a pride that’s understandable among the Marconi Union fanbase. The combination of the Manchester-based outfit’s acclaimed ambient music and their elusivity (for years, they declined to do most interviews) has created a cultish, if-you-know-you-know mentality around them. The truth is, with an equal degree of smugness, I responded that I do indeed know them well.

  • 3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

    Bristol’s FORWARDS Festival has announced the final additions to its 2025 music line-up, with a fresh batch of names set to join an already stacked weekend across 23rd and 24th August. Saturday’s main stage now includes genre-defying Londoner Nilüfer Yanya, whose distinctive blend of indie rock, soul and off-kilter electronics has earned her wide acclaim. She’ll be joined by Berlin-based artist Anna Erhard.

  • 3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

    Little Simz has today released her sixth studio album Lotus via AWAL Recordings. The 13-track project arrives after a string of well-received singles, ‘Young’, ‘Free’, and ‘Flood’, and sees Simz once again teaming up with producer Miles Clinton James. Described as her most personal work to date, Lotus draws on a wide range of sonic influences, from punk and samba to soul and jazz.

  • 3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

    Yungblud has announced a major UK and Ireland arena tour for April 2026, his biggest run of headline shows to date. The Idols tour will kick off in Dublin on 15th April, before hitting Leeds, Cardiff, Glasgow, Birmingham and London, and finishing up at Manchester’s AO Arena on 25th April. The announcement follows the release of recent single ‘Zombie’, an emotional, anthemic track whose video stars Florence Pugh as an NHS healthcare worker.

  • 3 weeks ago | whynow.co.uk | Harvey Solomon-Brady

    When you think of Joe Keery, what comes to mind? Instinctually, you might home in on his signature acting roles – and you would be forgiven for doing so. However, there’s far more to Keery than what appears onscreen. Over the past six years, Keery has been carving out his own psychedelic musical entity in the form of Djo, delivering hypnotic synth-rock and perplexing cerebral pop that allows a peek behind the acting mask.