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Jan 16, 2025 | 
later.com | Amanda Demeku |Jillian Warren |Jessica Worb
TikTok Blogs & ResourcesUpdated on January 16, 2025Three words: diversify your channels. 💪Published January 16, 2025The Supreme Court heard arguments on January 10 about whether TikTok can remain available in the U.S.—and brands, creators, and marketers are watching closely. With 170 million American users at stake and a potential , here's what you need to know about the TikTok ban, its implications, and how to prepare your social strategy.
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Nov 7, 2024 | 
later.com | Stefan Palios |Alyssa Gagliardi |Jessica Worb
The key to high influencer marketing ROI lies in how effectively your campaigns are executed. This is something frozen dumpling brand bibigo knows well, collaborating with Later’s Services team to create innovative, engaging influencer marketing campaigns that drive ROI. The results speak for themselves: bibigo’s Mandu Dumpling campaign generated 46M impressions—a 64% increase—with a 2.3x increase in click-through rate. Your brand can see the same success, too.
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Sep 18, 2024 | 
later.com | Stefan Palios |Alyssa Gagliardi |Jessica Worb
If you’re looking to reach your brand’s goal through influencer marketing, there’s an influencer who can help you get there. The world of influencer and creator marketing become a multi-billion dollar industry that helps businesses connect with their target audiences. The key is understanding how influencers work with brands, how influencer marketing aids in different business goals, and the steps necessary to run a successful campaign.
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Aug 16, 2024 | 
later.com | SArah Johnson |Sarah Johnson |Lindsay Ashcraft |Monique Gilliam Thomas |Jessica Worb
You heard it here first: LinkedIn, once relegated to all things professional, is having a moment. With global members recently surpassing , brands and creators alike are harnessing the powerful platform to grow brand awareness, expand their audience, and build a community. But how do you make the most of what LinkedIn has to offer? This 4-week guide will give you a solid foundation to start posting and growing.
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Aug 6, 2024 | 
later.com | Stefan Palios |Amanda Demeku |Jessica Worb
Marketing isn't what it used to be—it's bigger, bolder, and more complex than ever. Businesses have so many ways to reach and connect with their audiences, but the two MVPs of the game are brand marketing and performance marketing. Each of these marketing types has its unique strengths. Understanding the difference between them and how to take advantage of each is the secret combo you need to knock out your competitors and grow your business exponentially.
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Jun 19, 2024 | 
later.com | Stefan Palios |Alyssa Gagliardi |Monique Gilliam Thomas |Jessica Worb
Influencer Marketing Blog PostsTo the FYP and beyond! 🚀Published June 19, 2024The immense growth of TikTok means huge opportunities for TikTok influencer marketing. Before you dive into a new campaign, it’s crucial to know what makes TikTok influencers unique and to understand the basics of great TikTok campaigns. Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email AddressWho Are TikTok Influencers?
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May 1, 2024 | 
later.com | Kwame Anthony Appiah |Scott Sutton |Monique Gilliam Thomas |Jessica Worb
ICYMI: The podcast industry is booming. There are currently over 3M active podcasts, and in the U.S. alone, there are almost 130M podcast listeners. So, is it still worth it to start a podcast in 2024? Absolutely. But it takes the right strategy, planning, and tools to stand out in an ever-growing space. We’re sharing our best tips for starting a podcast this year — especially as we’ve just launched our own.
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Mar 8, 2024 | 
later.com | Alyssa Gagliardi |Jessica Worb
If you’re a CPG (consumer packaged goods) brand that hasn’t invested in influencer marketing, now's the time. Case in point: 88% of Gen Zs and Millennials use social media to research products they’re interested in buying. Still not convinced? We’re breaking down what CPG influencer marketing is and how brands can use it to maximize their ROI. Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email AddressWhat Is CPG Influencer Marketing?
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Feb 29, 2024 | 
later.com | Jessica Worb |Alyssa Gagliardi |Amanda Demeku |Jessica WorbUpdated
TikTok isn't just a platform for viral dances and trends — it's a goldmine for brands looking to boost their online presence through influencer marketing. Enter: TikTok’s Creator Marketplace, a go-to hub where brands can discover and connect with creators. We're sharing everything you need to know about the marketplace — from how it works to how to join, below. Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email Address...
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Jan 10, 2024 | 
later.com | Jessica Worb |Alyssa Gagliardi
Influencer Marketing Blog Posts•Updated on January 10, 2024•7 minute readFood content 🤝 Our feeds. Published January 10, 2024If you want to grow your food and beverage brand in 2024, tapping into influencer marketing is a great place to start. With the right food creators, you can target potential customers, build your brand awareness, and ultimately — reach your goals.
