Sarah Johnson

Nov 25, 2024 | later.com | SArah Johnson |Sarah Johnson |Monique Gilliam Thomas |Alyssa Gagliardi

LinkedIn is a goldmine for brand growth. With over 67 million businesses on the platform, and over 1 billion people, you can access nearly every kind of buyer, no matter what you’re selling or who you’re selling to. The key to success on LinkedIn is understanding that it is different from other social media platforms. Here are five key LinkedIn trends, curated by Later’s social media experts, and how your brand can take advantage of the trend for growth.

Sep 4, 2024 | later.com | SArah Johnson |Sarah Johnson |Jillian Warren |Lindsay Ashcraft |Monique Gilliam Thomas

Social Media Marketing BlogUpdated on September 4, 2024Learn the secrets behind their success and boost your own brand's awareness!Published September 4, 2024The secret’s out: Influencer marketing has become a powerhouse for brands looking to drive engagement and extend their reach. And when done right, these campaigns can go viral, capturing the attention of millions. But a successful campaign is more than just partnering with creators who have a large following. The best partnerships?

Aug 16, 2024 | later.com | SArah Johnson |Sarah Johnson |Lindsay Ashcraft |Monique Gilliam Thomas |Jessica Worb

You heard it here first: LinkedIn, once relegated to all things professional, is having a moment. With global members recently surpassing , brands and creators alike are harnessing the powerful platform to grow brand awareness, expand their audience, and build a community. But how do you make the most of what LinkedIn has to offer? This 4-week guide will give you a solid foundation to start posting and growing.

Jul 31, 2024 | later.com | Stefan Palios |SArah Johnson |Sarah Johnson |Monique Gilliam Thomas |Alyssa Gagliardi

You’ve probably heard about creators who quickly built massive followings on TikTok. But how did they go viral so quickly? And how can you build your following? Later has compiled expert tips that any small business or creator can use to improve their chances of going viral on TikTok.

Jul 26, 2024 | later.com | SArah Johnson |Sarah Johnson |Hannah Butcher

Couldn’t make it to the kick-off of our Later Creator Club event series in Toronto with TikTok last week? Don’t worry, we’ve got you covered. At this inaugural event, we brought together brands and creators from the Later Influence creator database for a panel discussion and roundtable brainstorming sessions.