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23 hours ago | 
businessinsider.com | Ashley Rodriguez |Amanda Perelli |Henry Blodget
Kristi Cook is the creator behind the YouTube channel Spill Sesh. Hunter Moreno 2025-04-23T17:58:52Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . Everything changed for Kristi Cook when she revealed her identity on her YouTube channel Spill Sesh.
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2 days ago | 
businessinsider.com | Ashley Rodriguez |Dan Whateley |Sydney Bradley |Amanda Perelli
Cary Huang is the co-creator behind the YouTube channel Jack n Jellify. Cary Huang 2025-04-22T20:58:32Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . One category of creator merch is feeling the pinch of Trump's tariffs more than others: plushies.
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6 days ago | 
businessinsider.com | Ashley Rodriguez |Amanda Perelli |Henry Blodget
MrBeast, whose real name is Jimmy Donaldson, recently faced backlash for his partnership with Resorts World Las Vegas. Jon Kopaloff/Getty Images for Prime Video 2025-04-18T16:00:42Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? .
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2 weeks ago | 
businessinsider.com | Nathan McAlone |Amanda Perelli |Henry Blodget
Personal finance influencers Nadia Vanderhall, Mal Baska, and Tolani Eweje. Photography credit: Nadia Vanderhall, Felicia Sneddon, Afolabi Mosuro. 2025-04-09T11:30:01Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? .
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2 weeks ago | 
businessinsider.com | Ashley Rodriguez |Amanda Perelli |Henry Blodget
Tori Dunlap, Bola Sokunbi, and Mallory Rowan. Tori Dunlap, Caroline Beffa Photography, Amanda Thirkill (@amandathirkillphoto) 2025-04-05T08:58:02Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . The stock market took a dive on Friday, and the latest tariffs could increase consumer prices.
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3 weeks ago | 
businessinsider.com | Amanda Perelli
Mint Fantôme is a virtual influencer who streams for hours a day on YouTube. Maid Mint Fantome/YouTube 2025-04-03T08:34:02Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . Mint Fantôme is a virtual, anime-style influencer, with 347,000 YouTube subscribers.
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3 weeks ago | 
businessinsider.com | Lucia Moses |Amanda Perelli
Jen Salke has announced her departure as head of Amazon MGM Studios. Getty 2025-03-27T23:42:03Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . Jen Salke, who heads Amazon MGM Studios, is stepping down, per a company memo. Salke joined Amazon in 2018, and she's leaving for a production deal.
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1 month ago | 
businessinsider.com | Amanda Perelli
Media Ray Lee is the cofounder of Daisy, a new platform for creators to earn revenue. Abigail Lee/Daisy This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . Daisy, founded in 2024, pays creators who engage with brand campaigns on social media. The startup recently raised $3.9 million in seed funding to reward creators who amplify content.
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1 month ago | 
businessinsider.com | Amanda Perelli
Media Jimmy Donaldson, known online as MrBeast, is looking for contestants for the next season of his competition show. Jon Kopaloff/Getty Images for Prime Video This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . MrBeast has opened casting for season two of 'Beast Games.'Season one recently wrapped with a $10 million prize. 'Beast Games' was Amazon's second-biggest series debut of 2024.
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1 month ago | 
businessinsider.com | Amanda Perelli |Sydney Bradley |Dan Whateley
Exclusive Jellysmack is a prominent startup in the creator economy. Jellysmack This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . Creator economy startup Jellysmack has spun off part of its original content business into a new entity. Blue Foxes, led by former Jellysmack VPs, will operate some of its social brands.
