Mi3

1 week ago | mi-3.com.au | Andrew Birmingham

What You Need to KnowThe University of Technology Sydney has transformed its website from a fragmented, 1,000-editor sprawl into a streamlined, editorial-led platform driven by 80 trained digital champions and a four-tier governance model. The digital redesign reshaped, not just reflected, the UTS brand, directly informing its broader brand strategy and creative campaigns.

3 weeks ago | mi-3.com.au | Kalila Welch |Brendan Coyne |Stu Carr |Andrew Birmingham

What you need to know:Warner Bros. Discovery says its Max platform is powering ahead of forecast weeks into its Australian launch. ANZ senior revenue director James Hole touting strong advertiser and subscriber uptake, despite keeping audience numbers under wraps. Agencies suggest a "textbook" launch, per one investment chief, with buyers praising the outsourced sales model via Nine.

3 weeks ago | mi-3.com.au | Stu Carr |Sam Shedden |Brendan Coyne |Paul McIntyre

What you need to know:Pinterest has commissioned new research from IPG Mediabrands’ Magna to demonstrate the impact a positive advertising environment has on performance. Findings include that users were 20 per cent more emotionally engaged with content on platforms they perceived as positive and spent 15 per cent more time looking at ads – and the same ads were seen as twice as trustworthy, twice as interesting and 1.5 times more likeable compared to when they were viewed on other platforms.

3 weeks ago | mi-3.com.au | Paul McIntyre |Brendan Coyne |Andrew Birmingham

What you need to know:In a landmark study, researchers, GPT-4-equipped individuals matched the output of full human teams and completed innovation tasks up to 16.4 per cent faster, often with higher-quality results. AI flattened the expertise curve. Junior or inexperienced staff using AI performed at near-expert levels, effectively collapsing traditional learning curves and levelling up organisational capability. Cross-functional silos smashed.

3 weeks ago | mi-3.com.au | Kalila Welch |Andrew Birmingham

Curiouser and curiouser“The most important attribute we can hire anyone on at the moment is their level of curiosity – writ large across the whole industry,” according to TBWA\Melbourne CEO Kimberlee Wells. As the media and marketing industry – and much of the digital economy – moves through the looking glass, finding candidates that can clear that threshold is harder than it used to be, she acknowledged, but not impossible. TBWA’s newest recruit, Lucio Ribeiro, is case in point.