
Nadia Cameron
Marketing Editor and Associate Publisher at Mi3
CMO focuses on addressing the unique leadership and technology challenges chief marketers face as they align their insights with those of the business.
Articles
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1 week ago |
mi-3.com.au | Nadia Cameron |Andrew Birmingham
What you need to know:The latest Gartner CMO Spend survey has found after years of consistent decline, marketing budgets have flatlined in a leaner new normal for spending. Gartner analyst for marketing, Ewan McIntyre, blames lowering trust in marketing returns, inflated expectations and a plateau on productivity for the current budget situation facing CMOs right now.
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1 week ago |
mi-3.com.au | Paul McIntyre |Nadia Cameron
What you need to know:The Australian Marketing Institute has created a new individual category in this year’s Excellence Awards in honour of the late Lisa Ronson and her mentorship and contribution to the marketing profession: The Lisa Ronson next Generation Marketing Leader Award.
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2 months ago |
mi-3.com.au | Simon Larcey |Paul McIntyre |Brendan Coyne |Nadia Cameron
What you need to know:Direct business from brands is now the fastest growing part of The Trade Desk’s revenue, per ANZ boss James Bayes. He thinks that’s a direct result of marketers seeking to wean themselves of reliance on Google and Meta and was exacerbated by Google’s flip-flop on culling third party cookies – which led to a credibility crisis after years of relaying carefully honed first party data plans and investments to boards and stakeholders.
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Mar 3, 2025 |
mi-3.com.au | Brendan Coyne |Paul McIntyre |Nadia Cameron |Tim Tyler
What you need to know:Amazon’s Australian ad business down under is booming. Advertising revenue grew 58.1 per cent year-on-year, reaching $242 million, making it Amazon’s fastest-growing local revenue segment, and an acceleration on the 51 per cent growth rate booked in the prior year. Ecom also powering. Online store revenue increased 23.5 per cent to $1.94 billion, while third-party seller services surged 47.6 per cent to $839 million.
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Feb 26, 2025 |
mi-3.com.au | Paul McIntyre |Brendan Coyne |Nadia Cameron |Kalila Welch
My local café now has a loyalty program – and a retail media business. This article for Mi3 pointed out in 2023 that Google cookies were going, privacy was tightening unapproved access to customer data, and since Marketing abhors a vacuum, we predicted a serious increase in the number of loyalty program launches and relaunches before 2025.
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