Anthony Botibol

Aug 28, 2024 | cdpinstitute.org | Anthony Botibol

This blog post originally appeared on the Relay42 blog. Click here to read the original blog post. No organization is perfect. Within every company, there are inefficiencies and opportunities to do things better.

Sep 20, 2023 | mediacatmagazine.co.uk | Kitty Poole |Charlotte Willcocks |Gabriel Ciordas |Anthony Botibol

InMobi released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi’s research shows that shopping events, such as Amazon Prime Day, have driven holiday shopping earlier in the year, shifting traditional shopping patterns and absorbing more of consumers’ impulse buying dollars.

Sep 1, 2023 | mediacatmagazine.co.uk | Ross Negus |Nazli Selin Ozkan |Anthony Botibol

IP protection and cyber safety company, White Bullet announced a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable and efficient open web. With this partnership, Sharethrough will integrate White Bullet’s cyber risk data within its exchange, ensuring that no ads are placed on websites and apps that pose a piracy or child safety risk.

May 10, 2023 | mediacatmagazine.co.uk | Sam Fowler |Nick Mason |Will Melzer |Anthony Botibol

Are we missing a marketing trick here in the UK when it comes to using WhatsApp in our campaigns? With brands launching into the increasingly popular Indian market could we learn from their WhatsApp usage as a country and how brands and marketers are tapping into it? India uses WhatsApp as their marketing and advertising tool of choice it seems. There are 400 million WhatsApp users there.