Kitty Poole

Oct 17, 2024 | mediacatmagazine.co.uk | Rob Estreitinho |Sam Fowler |Kitty Poole |Dan Dawson

QMS, the Australian digital outdoor media company, presented the findings of what is reportedly the ‘global-first’ research into the role of human attention in OOH environments. Conducted in partnership with the audience measurement company, Amplified Intelligence, the study found that OOH ads score an average of 12 seconds of attention. In other words, OOH is not a glance-only medium. According to a press release, it takes ‘2.5 seconds of active attention’ to commit something to long-term memory.

Sep 12, 2024 | mediacatmagazine.co.uk | Svilena Keane |Fintan Gillespie |Lea Karam |Kitty Poole

The shopping experience has transformed immensely over the last several years, with the rise of online stores and next-day deliveries. Now, this experience is transforming even further as shoppers can negotiate with AI-powered chatbots as if haggling with salespeople at a bazaar. Nibble is one such AI negotiation platform which has recently made waves online after partnering with such as ASOS, helping customers save money online.

Jun 27, 2024 | mediacatmagazine.co.uk | Sam Fowler |Kitty Poole |Dan Dawson

On 24 June, Wall’s ice cream launched a new AR OOH campaign, featuring augmented elements that can be viewed with the naked eye. More specifically, it partnered with Mindshare, GroupM OOH and DOOH.com to transform two large-format OOH screens in London and Manchester into ‘WinDOOHs’. The WinDOOH billboards show augmented 3D animations of Wallie (Wall’s ice cream freezer) and the Cornetto and Twister products.

Sep 20, 2023 | mediacatmagazine.co.uk | Kitty Poole |Charlotte Willcocks |Gabriel Ciordas |Anthony Botibol

InMobi released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi’s research shows that shopping events, such as Amazon Prime Day, have driven holiday shopping earlier in the year, shifting traditional shopping patterns and absorbing more of consumers’ impulse buying dollars.

Sep 18, 2023 | mediacatmagazine.co.uk | Kitty Poole |Natasha Randhawa |Andrea Buzzi |Chris Freeland

Understanding what communications consumers want about their parcel delivery is essential for carriers to tailor their strategies and improve customer satisfactionClear communication keeps consumers informed throughout the delivery journey, helping to reduce failed deliveries and providing a better consumer experience. However, it’s clear that the ‘right level of communication’ varies greatly depending on the individual.