Charlotte Willcocks

Nov 25, 2024 | mediacatmagazine.co.uk | Charlotte Willcocks |Dan Russell |Svilena Keane |Manèle El Zoghlami

Many brands seem to be stuck on the idea that the only time older women should be cast in marketing campaigns is when it’s to sell something very specifically aimed at that audience — like incontinence pads, denture fixative or over-50s dating websites.

Nov 30, 2023 | mediacatmagazine.co.uk | Mariana Silva |Kevin Chesters |Charlotte Willcocks |Paul Childs

TikTok provided brands with the biggest opportunity for sales during this year’s Black Friday sales, according to search intelligence experts at Found. The data revealed Google accounted for less than one in five online searches for Black Friday bargains this year, illustrating a switch away from the world’s biggest search engine as Gen Z shoppers turn to social media platforms to look for purchases.

Nov 29, 2023 | mediacatmagazine.co.uk | Lea Karam |Amy Ramage |Mariana Silva |Charlotte Willcocks

‘The definition of insanity is doing the same thing over and over again, but expecting different results.’Albert Einstein, theoretical physicistAny brand would be forgiven for making this their mantra. But just when they begin to get comfortable with one strategy, external influences force a complete shake-up of the status quo.

Nov 14, 2023 | mediacatmagazine.co.uk | Anton Jerges |Olivia Atkins |Charlotte Willcocks |Abi Adamson

People for the Ethical Treatment of Animals (PETA) and House 337 have partnered to create an animated film that calls for a new Christmas tradition — one that excludes the killing of turkeys. In a 90-second film set in a picturesque Christmas town, Tessa the Turkey, voiced by actress Jane Horrocks, sings Deck the Halls, but with the lyrics changed to comment on the festive customs she encounters on her way.

Nov 13, 2023 | mediacatmagazine.co.uk | Oliver Sweet |Emily Rich |Olivia Atkins |Charlotte Willcocks

Every year we get the inevitable deluge of brands rolling out ‘their big Christmas advert’. And yet, for some of us, maybe the magic has been lost. Perhaps the pandemic and (in the UK) a cost-of-living crisis has taken some of the wind out of the sails of this festive period. Maybe the brand Christmas advert was already on its last legs before Covid-19. Whatever the case may be, we decided to ask some of the clever people in our network what they thought. Would they fall into ‘yes’, ‘no’ or ‘maybe’?