Ben Kay

Dec 23, 2024 | mediacat.uk | Ben Kay

In an age where people scroll through content faster than ever, and the number of platforms is multiplying like a pair of rabbits on Valentine’s Day, capturing attention is a challenge that is becoming ever more challenging. The interesting thing is that advertisers seem to be dealing with that situation in wildly different ways.

Dec 4, 2024 | mediacatmagazine.co.uk | Ben Kay |Svilena Keane |Thomas Le Thierry

In an age where people scroll through content faster than ever, and the number of platforms is multiplying like a pair of rabbits on Valentine’s Day, capturing attention is a challenge that is becoming ever more challenging. The interesting thing is that advertisers seem to be dealing with that situation in wildly different ways.

Oct 7, 2024 | mediacatmagazine.co.uk | Ben Kay |Tiffany Horan |Mike Chivers |Nina Nørgaard Jacobsen

When I was a little younger we used to discuss the ultimate measure of an ad campaign’s success: if you happened to be in a taxi, the driver might ask what you did for a living. After sheepishly admitting to your career in advertising, a second question would invariably occur: ‘Anything I’ve seen?’And that was a reasonable question to ask; after all, our work would usually appear in the kind of places regular, everyday people (like cabbies) would see it: billboards, newspapers, magazines and TV.