Thomas Le Thierry

Dec 4, 2024 | mediacatmagazine.co.uk | Ben Kay |Svilena Keane |Thomas Le Thierry

In an age where people scroll through content faster than ever, and the number of platforms is multiplying like a pair of rabbits on Valentine’s Day, capturing attention is a challenge that is becoming ever more challenging. The interesting thing is that advertisers seem to be dealing with that situation in wildly different ways.

Nov 11, 2024 | mediacatmagazine.co.uk | Shelley Adamson |Glynn Jones |Grace Gollasch |Thomas Le Thierry

The global gaming audience is surging, especially when it comes to younger players, who are shifting more of their time from traditional media formats to games. And as companies like Apple and Meta reignite interest in immersive media and mixed reality, the potential for brands to connect with audiences through gaming has never been greater.

Jul 17, 2024 | mediacatmagazine.co.uk | Helen Miall |Steve Hastings |Rosie Pritchard |Thomas Le Thierry

Ad effectiveness metrics don’t go far enough to measure holistic audience behaviours according to Steven Sambrooks, who appears in the latest episode of Real Talk, the marketing podcast by creative agency IMA.

Apr 17, 2024 | mediacatmagazine.co.uk | Laura Holliday |Mike Piggott |Thomas Le Thierry |Sean Hargrave

Despite being an online publication we’re still publishers, and fly the flag for physical media. But, in this case, it’s not about what we think as a magazine, but what the industry thinks will happen. So we asked them. In the digital ad realm where ad blockers run rampant, viewability remains a perennial challenge. In contrast, OOH advertising boasts an impressive 80% visibility rate, which underscores the medium’s efficacy in capturing audience attention and driving message recall.

Dec 15, 2023 | mediacatmagazine.co.uk | Grace Gollasch |Suzana Lay |Thomas Le Thierry

Adaptive streaming technology platform SeenThis and Audi have doubled CTR while avoiding CO2 emissions compared to conventional technology in a recent digital campaign for the Audi Q4 Sportback e-tron. The campaign launched in France on 5 September and ran until 8 October across three IAB formats: 300×250, 300×600 and 729×90. According to Audi’s media agency Re-Mind PHD France, this led to a doubling of the click-through rate (CTR), from 0.11% to 0.22% compared to previous campaigns.