Nina Nørgaard Jacobsen

Oct 7, 2024 | mediacatmagazine.co.uk | Ben Kay |Tiffany Horan |Mike Chivers |Nina Nørgaard Jacobsen

When I was a little younger we used to discuss the ultimate measure of an ad campaign’s success: if you happened to be in a taxi, the driver might ask what you did for a living. After sheepishly admitting to your career in advertising, a second question would invariably occur: ‘Anything I’ve seen?’And that was a reasonable question to ask; after all, our work would usually appear in the kind of places regular, everyday people (like cabbies) would see it: billboards, newspapers, magazines and TV.

Sep 19, 2023 | mediacatmagazine.co.uk | Arnt Eriksen |Andrea Buzzi |Toby Beresford |Nina Nørgaard Jacobsen

In a world where Keanu Reeves can dodge bullets in slow motion and digital cats can sell for millions, it’s hard not to wonder: are we living in a simulation? More importantly, are we the good guys or the bad guys in this storyline? Agent Smith from The Matrix certainly had a point when he likened humans to a virus, consuming without thought for the environment. I’d like to offer a slightly different perspective…The great imbalanceThe last few years have been nothing short of a roller-coaster.