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Oct 7, 2024 | 
mediacatmagazine.co.uk | Ben Kay |Tiffany Horan |Mike Chivers |Nina Nørgaard Jacobsen
When I was a little younger we used to discuss the ultimate measure of an ad campaign’s success: if you happened to be in a taxi, the driver might ask what you did for a living. After sheepishly admitting to your career in advertising, a second question would invariably occur: ‘Anything I’ve seen?’And that was a reasonable question to ask; after all, our work would usually appear in the kind of places regular, everyday people (like cabbies) would see it: billboards, newspapers, magazines and TV.
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Jul 30, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Don Hoyt Gorman |Amy Ramage |Tiffany Horan
The global race for AI domination is burning bright. America’s AI market size is projected to reach US$50.16bn in 2024, whilst China is working hard to become the world’s ‘AI superpower’ by 2030. As these frontrunners seek to use AI to strengthen their influence and relations with the region, South East Asia (ASEAN) is poised to reap significant economic benefits from AI adoption. Singapore has positioned itself as an AI leader.
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Feb 6, 2024 | 
mediacatmagazine.co.uk | Tiffany Horan |Nazli Selin Ozkan |Nick Mason |Ross Negus
Embracing the philosophy of ‘spend less, live more’, I recently encountered a fascinating contradiction as a digital marketer. Research, including studies on how individuals with varying neurological profiles perceive advertising, highlights that our cognitive experiences can greatly influence how we interact with marketing content. This insight has been crucial in shaping my understanding of the complexities inherent in digital marketing.
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Jan 29, 2024 | 
mediacatmagazine.co.uk | Jenni Romaniuk |Tiffany Horan |Andrew Rose |Alex Hamilton
Welcome! At the Ehrenberg-Bass Institute for (*gulp) many decades now, I have the privilege to see a wide variety of great research, some of which is under appreciated because it was ahead of its time, and/or it missed getting the publicity it deserved. My aim for this column is spotlight some cool past research and show how this knowledge can help us with today’s problems. Hype/angst about AI taking over jobs is rampant, and marketing is no exception.
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Jan 25, 2024 | 
mediacatmagazine.co.uk | Duncan Bell |Emily Rich |Tiffany Horan |Adele Walton
In Scott Galloway’s most recent No Mercy/No Malice blog he talks about the threats to Hollywood, and towards the end he mentions the threat of AI. ‘Bangkok-based directors aren’t the only ones coming for Hollywood jobs — so is AI. The industry is a cornucopia of AI use cases. You could spend $80,000 on a good sound designer, or you could spend $1,000 for an annual subscription to an AI tool that does slightly inferior work. Slightly.
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Jan 17, 2024 | 
mediacatmagazine.co.uk | Tiffany Horan |Laurie Lumley |Ben Jeger |Will Williams
Experiential art collective Marshmallow Laser Feast (MLF) have collaborated with award-winning Turkish-British novelist Elif Shafak as part of the newly launched Financial Times short film series, Democracy, 2024. The new film, Terra Incognita, which will be screened at various international events, festivals and panels across 2024, draws on nature to illustrate the parallels between democracy and the broader ecosystem.
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Jan 17, 2024 | 
mediacatmagazine.co.uk | Imogen Kemp-Hunt |Tiffany Horan |Sami Can Besceli |Kyle Johnson
When streaming services, such as Spotify, first started to reinvent how we consume music, few would have predicted that vinyl records would ever make a comeback. Yet the past decade has brought with it a steady surge in sales of vinyl. We’re also seeing a revival of CDs, with the news that sales rose last year for the first time in two decades. In the digital age, people are turning to retro music formats. Why? Perhaps because they crave the tactile comfort they offer.
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Jan 9, 2024 | 
mediacatmagazine.co.uk | Chris West |Mike Chivers |Tiffany Horan |Mike Piggott
Its ease, the moral dimensions, how to finesse it. But there’s little coverage of the platforms that can help the writers. I’m not disappointed and I’m not surprised. After 30 years of being involved in the world of creativity, I think most brand writing stinks. I’ve been denying it for years, but visual designers are hundreds of times better at producing radical ideas and caring about nuance. They’re experts at making what they’re producing seem human.
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Sep 14, 2023 | 
mediacatmagazine.co.uk | Tiffany Horan |Arnt Eriksen |Emily Rich |Rafael Lavor
The Bees, by Laline PaullWithin the complex society of a beehive, Paull crafts a tale that mirrors human dynamics, but with an edge of stark urgency driven by survival instincts. Delving into themes of conformity, hierarchy, and rebellion, this narrative becomes a poignant reflection on the struggles every society faces. The Star Diaries, by Stanisław LemLem’s genius lies in his ability to intertwine the absurdities of human nature with intergalactic escapades.
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Aug 29, 2023 | 
mediacatmagazine.co.uk | Debbie Green |Scott Lavell |Tiffany Horan |Paul Greenwood
Creating meaningful work for others is part of our everyday life at workHow we go about that can be done in many different ways, and for me, it’s about being able to give time for breaks, connection and recognition. Linked to the world of wellness, employers need to consider how they can create that life/work harmony so that there’s a focus on encouraging and supporting each individual to live a compassionate existence.
