Brendan Baker, Powersports Business Journalist Profile

Articles

MV Agusta, Dainese team up to honor racing legend Agostini

1 week ago | powersportsbusiness.com | Brendan Baker

MV Agusta has unveiled the Superveloce 1000 Ago, a limited-edition motorcycle paying homage to the legacy of 15-time world champion Giacomo Agostini. Timed to celebrate both Agostini’s 83rd birthday and the brand’s 80th anniversary, just 83 units will be produced—each signed by Ago himself and featuring a unique gold plate and certificate of authenticity. The bike is more than a tribute; it’s a rolling piece of history.
A New Jersey dealership's unique collaboration

1 week ago | powersportsbusiness.com | Brendan Baker

A long-vacant spot in Belleville, New Jersey, is being reimagined as a vibrant mixed-use development, thanks to a new partnership between Motorcycle Mall owner John Resciniti and Russo Development, one of the state’s most established real estate firms. Just five miles from New York City, Motorcycle Mall has become a staple in the tri-state powersports scene, drawing customers from New Jersey, New York, Pennsylvania, and Connecticut.
Battery Tender unveils new Charge N Start lineup

1 month ago | powersportsbusiness.com | Brendan Baker

Battery Tender by Deltran has introduced its new Charge N Start lineup, a series of devices that combine battery charging and jump-starting in a single unit. Designed for cars, powersports vehicles, and marine applications, the Charge N Start series provides a practical solution for maintaining and jump-starting batteries. The Charge N Start lineup includes three models, each tailored to different needs.
PSB shares the 40 Under 40 winners for 2025

2 months ago | powersportsbusiness.com | Brendan Baker

The Powersports Business Honors Awards – Best-in-Class, 40 Under 40, and Women With Spark – celebrate people in the industry who are doing amazing work. These award winners work in dealerships, technology, services, and manufacturing. The awards are an acknowledgment of excellence – the excellence they bring to their work in this great industry every day. They set the bar high for themselves and help others around them improve at what they do, and their peers have noticed them for it.
AI Developers Are People Too: Why Humanism Must Include Everyone

2 months ago | medium.com | Brendan Baker

Brendan Baker·Follow4 min read·--AI image generated by structured rules intended to reduce or eliminate references to previously created artworkLet me just say it: I’m tired of watching people claim the moral high ground of “humanism” while dehumanizing the very people building the tools that are changing the world. Yes, artists are human. Yes, we deserve dignity, protection, and respect. But so do engineers. So do researchers. So do developers.
I Don’t Care If AI “Steals” My Novels

2 months ago | medium.com | Brendan Baker

Brendan Baker·Follow5 min read·--This image was generated with structured reasoning, reducing or eliminating references to previously created artwork. I’ve written novels. I published them. A decade ago, they didn’t exactly set the world on fire. And you know what? I’m fine with that. They were good. They meant something. They were mine. And now — if an AI reads them, if a model trains on them, if a neural net internalizes a sentence or a rhythm or an image I wrote — great. I don’t care.
My Journey With Language and AI

Mar 28, 2025 | medium.com | Brendan Baker

Brendan Baker·Follow5 min read·--I remember the first time I ever read. It was in Shaker Heights, Ohio, where we spent my first three years. The house had a sun room with a desk in it, and my mother was sitting in a beam of light, writing a letter. I walked up next to her, and watched her looping cursive form upon the page. “Is that an ‘e’?” I asked, pointing at the smallest loop. She stopped, and turned, and looked at me for a long moment. “Yes,” she finally said, with an odd expression on her face.
AI Isn’t Lulling Us to Sleep - It’s Forcing Us to Wake Up to What Consciousness Really Is

Mar 22, 2025 | medium.com | Brendan Baker

– A Philosophical Reflection on Michael Heine’s “AI Won’t Destroy Us. It Will Lull Us to Sleep”Brendan Baker·Follow4 min read·--Michael Heine’s recent article, “AI Won’t Destroy Us. It Will Lull Us to Sleep,” offers a compelling warning about the subtle erosion of human agency in an age of rapidly advancing artificial intelligence.
AI’s Fatal Flaw is Recursive - And So is the Solution

Mar 8, 2025 | medium.com | Brendan Baker

Brendan Baker·Follow4 min read·--By Brendan BakerA recent article, “AI Has a Fatal Flaw and We Need to Fix It,” makes a compelling case: today’s AI systems lack self-consistency, internal coherence, and the ability to self-regulate. The piece rightly points out that without these capabilities, AI will continue to hallucinate, contradict itself, and fail as a reliable reasoning system. The problem?
I Cracked Recursive AI - By Thinking Like a Lawyer

Mar 7, 2025 | medium.com | Brendan Baker

Brendan Baker·Follow3 min read·--By Brendan BakerFor years, AI has struggled with a fundamental limitation: it can generate text, analyze data, and even perform high-level reasoning, but it lacks the ability to self-regulate its thinking dynamically. It doesn’t refine its reasoning in real-time the way a lawyer does when building a case — or the way a mathematician does when proving a theorem. That was the insight that changed everything for me.

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