Brendan Baker, Powersports Business Journalist Profile

Articles

AI Developers Are People Too: Why Humanism Must Include Everyone

3 weeks ago | medium.com | Brendan Baker

Brendan Baker·Follow4 min read·--AI image generated by structured rules intended to reduce or eliminate references to previously created artworkLet me just say it: I’m tired of watching people claim the moral high ground of “humanism” while dehumanizing the very people building the tools that are changing the world. Yes, artists are human. Yes, we deserve dignity, protection, and respect. But so do engineers. So do researchers. So do developers.
I Don’t Care If AI “Steals” My Novels

3 weeks ago | medium.com | Brendan Baker

Brendan Baker·Follow5 min read·--This image was generated with structured reasoning, reducing or eliminating references to previously created artwork. I’ve written novels. I published them. A decade ago, they didn’t exactly set the world on fire. And you know what? I’m fine with that. They were good. They meant something. They were mine. And now — if an AI reads them, if a model trains on them, if a neural net internalizes a sentence or a rhythm or an image I wrote — great. I don’t care.
My Journey With Language and AI

4 weeks ago | medium.com | Brendan Baker

Brendan Baker·Follow5 min read·--I remember the first time I ever read. It was in Shaker Heights, Ohio, where we spent my first three years. The house had a sun room with a desk in it, and my mother was sitting in a beam of light, writing a letter. I walked up next to her, and watched her looping cursive form upon the page. “Is that an ‘e’?” I asked, pointing at the smallest loop. She stopped, and turned, and looked at me for a long moment. “Yes,” she finally said, with an odd expression on her face.
AI Isn’t Lulling Us to Sleep - It’s Forcing Us to Wake Up to What Consciousness Really Is

1 month ago | medium.com | Brendan Baker

– A Philosophical Reflection on Michael Heine’s “AI Won’t Destroy Us. It Will Lull Us to Sleep”Brendan Baker·Follow4 min read·--Michael Heine’s recent article, “AI Won’t Destroy Us. It Will Lull Us to Sleep,” offers a compelling warning about the subtle erosion of human agency in an age of rapidly advancing artificial intelligence.
AI’s Fatal Flaw is Recursive - And So is the Solution

1 month ago | medium.com | Brendan Baker

Brendan Baker·Follow4 min read·--By Brendan BakerA recent article, “AI Has a Fatal Flaw and We Need to Fix It,” makes a compelling case: today’s AI systems lack self-consistency, internal coherence, and the ability to self-regulate. The piece rightly points out that without these capabilities, AI will continue to hallucinate, contradict itself, and fail as a reliable reasoning system. The problem?
I Cracked Recursive AI - By Thinking Like a Lawyer

1 month ago | medium.com | Brendan Baker

Brendan Baker·Follow3 min read·--By Brendan BakerFor years, AI has struggled with a fundamental limitation: it can generate text, analyze data, and even perform high-level reasoning, but it lacks the ability to self-regulate its thinking dynamically. It doesn’t refine its reasoning in real-time the way a lawyer does when building a case — or the way a mathematician does when proving a theorem. That was the insight that changed everything for me.
Profiles in leadership: Sam Nehme, owner of Broward Motorsports

Jan 14, 2025 | powersportsbusiness.com | Brendan Baker

Powersports Business shines the spotlight on a highly successful retail entrepreneur whose grit and vision have paid off in spades for Broward Motorsports and its 300 South Florida employees. From his first job sweeping floors at a dealership to his current role operating six busy retail operations in Miami, Hollywood, Fort Lauderdale, Palm Beach, Treasure Coast, and Tequesta, Sam Nehme has built a bona fide powerhouse, earning scores of impressive awards and accolades.
Harley dealer that served as relief hub during Hurricane Helene back to business

Jan 8, 2025 | powersportsbusiness.com | Brendan Baker

The Harley-Davidson dealership in Swannanoa, North Carolina, has reopened after sustaining damage from Hurricane Helene nearly three months ago, according to a report posted on News 13’s website last month. The new station reported that the dealership’s property served as a base of operations, housing storage, and supplies for the relief group Savage Freedom while the storm damage in the store was being repaired.
Dealership Performance 360 returns to Accelerate Conference

Dec 18, 2024 | powersportsbusiness.com | Brendan Baker

Powersports Business is excited to announce that Dealership Performance 360 is returning to the Accelerate Conference in Charlotte, North Carolina, from Jan. 20-22, 2025. The company will join the conference as a gold-level sponsor and will be available throughout the event to connect with dealers and discuss what its CRM tools have to offer.
Dealers 'Connect' in Columbus

Dec 10, 2024 | powersportsbusiness.com | Brendan Baker

I was all in when Dave McMahon called to invite me to the NPDA conference in Columbus. After all, it is practically in my backyard (by about 100 miles). So, I was looking forward to seeing what was happening with the association at its inaugural Dealer Connect event held Oct. 20−23. McMahon was at the helm of PSB for many years and spearheaded our Accelerate Conference (which takes place in January in Charlotte, North Carolina, by the way), so the familiarity was striking.