Bryce Martin

2 months ago | medium.com | Bryce Martin

Bryce Martin·Follow4 min read·--Minimalism has been a dominant lifestyle trend for years, praised for its simplicity, financial benefits, and ability to create a clutter-free space. While owning less can certainly lead to a more stress-free life, it’s not the only path to intentional living.

2 months ago | medium.com | Bryce Martin

Bryce Martin·Follow5 min read·--In a world where people spend hours collecting virtual creatures in games like Pokémon GO and the main series Pokémon games, a real-world adventure awaits — one that offers the thrill of collecting, discovery, and exploration, but with the added benefits of fresh air, movement, and a deeper connection with nature. That adventure is birding.

2 months ago | medium.com | Bryce Martin

Bryce Martin·Follow6 min read·--When Coastal Charms Jewelry first started their business, they wanted a logo that captured the beauty of the ocean — waves, seashells, and intricate patterns. While visually appealing, this design choice distracted from the most important element — their business name. As a result, customers struggled to recognize the brand at a glance, making it harder to establish a strong identity in the marketplace.

2 months ago | medium.com | Bryce Martin

Bryce Martin·Follow5 min read·--A well-designed logo is only as effective as the quality of the files available for use. Many small businesses overlook proper logo file management, leading to printing issues, branding inconsistencies, and unnecessary costs. Choosing the correct file format maintains consistency across all branding materials, digital and print.

2 months ago | medium.com | Bryce Martin

Bryce Martin·Follow4 min read·--Starting and growing a small business is challenging, especially when it comes to branding. Too many small business owners invest in signs, logos, and marketing materials only to realize later that their choices weren’t practical — leading to costly rebranding efforts. Whether it’s choosing the wrong colors, an unclear name, or a design that doesn’t scale well, these mistakes can be avoided with a little foresight.