Chantal Hermetz

Apr 12, 2024 | later.com | Chantal Hermetz

5 Takeaways From Social Media Week 2024Here’s a round-up of the biggest themes, takeaways, and tips we learned in the Big Apple:A common talking point? Simple: “Talk like a human.” While it isn’t revelatory, it’s an important reminder, especially with the rise of AI-driven tools. And when it comes to influencer marketing, users want to hear from real people; it needs to feel authentic.

Feb 23, 2024 | later.com | Alyssa Gagliardi |Monique Gilliam Thomas |Amanda Demeku |Chantal Hermetz

PSA: YouTube Shorts surpassed a whopping 50B daily views in 2023. So, if it’s not a part of your social strategy yet, consider this a sign. We're sharing everything you need to know about YouTube Shorts — plus, 10 tips to get more views and optimize your content. Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email AddressWhat Are YouTube Shorts?

Jan 23, 2024 | later.com | Monique Gilliam Thomas |Chantal Hermetz |Jasmine Roberts |Benjamin Chacon

As a competitor to Reels and TikTok, YouTube Shorts has boomed since its inception in 2020. In fact, in February 2023, (and growing). So, if you're a creator or brand already creating short-form video content, jumping on the YouTube Shorts train can be a fast-track to more views and engagement. That said, posting consistently can be a challenge; not to mention it's yet another platform to manage. One solution? Later's free social media management tool.

Sep 7, 2023 | later.com | Amanda Demeku |Chantal Hermetz |Alyssa Gagliardi

3 Ways To Promote Your Brand In a "Boring" IndustryFrom finance to tinned fish, these industries are proving that creativity on social media knows no bounds. Check out three ways these “boring” industries stay top of mind on social:Educate Your Audience Develop a Strong Brand Aesthetic and VoiceShow, Don’t TellWhen it comes to engaging educational content, you might not immediately think of financial storytelling.

Aug 17, 2023 | later.com | Chantal Hermetz |Monique Gilliam Thomas |Alyssa Gagliardi |Amanda Demeku

Skip to main contentSocial Media Marketing BlogBy Chantal Hermetz•Updated on August 17, 2023•5 minute readReduce, reuse, repurpose. ♻️Published August 17, 2023Social media managers are expected to create valuable content every week. But with limited resources and bandwidth, consistently coming up with new ideas can lead to a one-way ticket to burnout. So in 2023, it’s all about working smarter, not harder — and that starts by repurposing your social media posts for different platforms.