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Jan 16, 2025 | 
later.com | Amanda Demeku |Jillian Warren |Jessica Worb
TikTok Blogs & ResourcesUpdated on January 16, 2025Three words: diversify your channels. 💪Published January 16, 2025The Supreme Court heard arguments on January 10 about whether TikTok can remain available in the U.S.—and brands, creators, and marketers are watching closely. With 170 million American users at stake and a potential , here's what you need to know about the TikTok ban, its implications, and how to prepare your social strategy.
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Sep 23, 2024 | 
later.com | Hannah Butcher |Amanda Demeku |Lexie Carbone |Jillian Warren
You’ve probably seen the news: Instagram now recommends users prioritize views over other metrics, such as likes or comments. For creators and social media managers, this shift means optimizing for visibility has never been more important. We’re here to help you navigate this change. Here’s why views matter on Instagram and how to increase them. Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email AddressWhat Are Instagram Views?
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Sep 12, 2024 | 
later.com | Stefan Palios |Jillian Warren |Alyssa Gagliardi
Maybe you‚Äôve seen video games streamed on YouTube and are wondering if you should get in on the game. Or, if you‚Äôre already streaming, you‚Äôre wondering how to grow. If you‚Äôre in either situation, we‚Äôve got a treat for you.¬†Marcel Cunningham, also known as BasicallyIDoWrk, is one of the top streamers in the game. He‚Äôs got nearly five million subscribers on YouTube alone ‚Äď and he shared his streaming secrets with us on the Beyond Influence Podcast.
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Sep 5, 2024 | 
later.com | Hannah Butcher |Alyssa Gagliardi |Amanda Demeku |Jillian Warren
Affiliate marketing is more than a buzzword right now; it’s one of the best ways for brands to make money. The affiliate market was valued at 16 billion dollars in 2023 and is expected to surpass $30 billion by 2030. Statistics aside, these numbers don’t answer the question - what is affiliate marketing and how can your business start using it? Here’s your crash course in affiliate marketing – what you need to know and how to make it work for your brand.
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Sep 4, 2024 | 
later.com | SArah Johnson |Sarah Johnson |Jillian Warren |Lindsay Ashcraft |Monique Gilliam Thomas
Social Media Marketing BlogUpdated on September 4, 2024Learn the secrets behind their success and boost your own brand's awareness!Published September 4, 2024The secret’s out: Influencer marketing has become a powerhouse for brands looking to drive engagement and extend their reach. And when done right, these campaigns can go viral, capturing the attention of millions. But a successful campaign is more than just partnering with creators who have a large following. The best partnerships?
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Jul 11, 2024 | 
later.com | Hannah Butcher |Jillian Warren |Lindsay Ashcraft |Monique Gilliam Thomas
TikTok is the place to be on social media. With a global active user base of 1.5 billion people in 2024, the platform continues to grow both its user base and engagement. Did you know that users are spending an average of 58 minutes and 24 seconds on TikTok each day? This is 3 minutes and 36 seconds more than last year. But how do you grow your own, or your brand’s, following on TikTok when there’s so much competition out there?
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Jun 7, 2023 | 
later.com | Benjamin Chacon |Jillian Warren |Lindsay Ashcraft |Monique Gilliam Thomas
Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers!User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.
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Jun 7, 2023 | 
later.com | Benjamin Chacon |Jillian Warren
Introducing Shoploop: Google’s very own shoppable video platform!Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. That’s because discovering new products on Shoploop is so easy. Ready to learn more about this potential e-commerce game-changer? Here’s everything you need to know about Shoploop: What is Shoploop?
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Jun 7, 2023 | 
later.com | Nikki Canning |Jillian Warren |Lindsay Ashcraft |Monique Gilliam Thomas
There are some big Facebook changes coming soon in 2019, with the company’s focus shifting to community and privacy. Along with a new mission, Facebook also announced a brand new logo and a complete redesign of their web and mobile apps at F8, along with a lightning-fast Messenger app, featuring end-to-end-encryption on the mobile app and the brand new desktop app.
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Jun 7, 2023 | 
later.com | Jillian Warren |Lindsay Ashcraft |Monique Gilliam Thomas
More than ever before, people expect the brands they support to have a clear stance on social causes. As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. However, there are potential pitfalls to beware of as a brand. Rushing to support a cause “without the receipts” runs the risk of appearing disingenuous and inauthentic; a risky PR move for any business.
