Chiara De Gasperin

Jan 14, 2025 | forrester.com | Sucharita Kodali |Chiara De Gasperin |Sohm Gough

The desktop website is a crucial part of the sales journey for a new investing account customer. More than half of US and Canadian online adults that opened an investing account use a computer to research the product. To better understand and identify investing sales best practices, we evaluated the sales digital experiences of 13 North American investing for a new self-directed account, across the first four phases of the Forrester Customer Lifecycle (Discover, Evaluate, Commit, and Initiate).

Jan 10, 2025 | forrester.com | Sucharita Kodali |Chiara De Gasperin |Jeffrey Rajamani

As retailers grapple with challenges from complex supply chains to skyrocketing return costs, staying ahead requires bold innovation and smart partnerships. Our new report, 2025 NRF Innovators: Retail-Focused Tech Companies to Watch, produced in partnership with the NRF Innovation Advisory Committee, is an overview of 50 companies tackling those very challenges. These companies are exhibiting as part of the 2025 NRF Big Show Innovators Showcase this coming week.

Jan 10, 2025 | forrester.com | Sucharita Kodali |Chiara De Gasperin |Jeffrey Rajamani

As retailers grapple with challenges from complex supply chains to skyrocketing return costs, staying ahead requires bold innovation and smart partnerships. Our new report, 2025 NRF Innovators: Retail-Focused Tech Companies to Watch, produced in partnership with the NRF Innovation Advisory Committee, is an overview of 50 companies tackling those very challenges. These companies are exhibiting as part of the 2025 NRF Big Show Innovators Showcase this coming week.

Jan 10, 2025 | forrester.com | Chiara De Gasperin |Phyllis Davidson |Meng Liu

Not long ago, we predicted that 2025 would be another year of customer experience (CX) mediocrity. However, this rather gloomy outlook is also an opportunity for bold leaders keen to buck the trend. Many will aim to do so by doubling-down on digital experiences.