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2 weeks ago | 
forrester.com | Sucharita Kodali
The global retail industry is expected to grow to $28.7 trillion by 2028. For online retail specifically, we forecast that the Asia-Pacific region will generate over $2 trillion online retail sales in 2025 alone. Retail remains operationally complex due to low barriers to entry and heavy reliance on human creativity. Innovation across technologies, products, and channels – particularly digital commerce touchpoints – promises to reduce costs and improve shopper experiences.
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Mar 4, 2025 | 
forrester.com | Sucharita Kodali |Martin Gill
Consumer electronic brands have continued to strengthen their direct-to-consumer operations (DTC) and brand presence. By now, 27% of US online adults prefer to buy their consumer electronics directly from the brand or manufacturer’s website. Using Forrester’s Digital Go-To-Market Review Methodology, we reviewed 28 consumer electronic brands across a range of criteria essential to their long-term digital success and the strength of their DTC operations.
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Feb 21, 2025 | 
forrester.com | Sucharita Kodali |Rick Parrish |Thomas Husson
Among US online adults, 37% regularly use retailer mobile apps to make a purchase. Retailers’ mobile apps help shoppers who want to research a potential purchase, find promotions and coupons, and buy products or services. Forrester’s newly published The Forrester Digital Experience Review: US Retail Mobile Apps, Q1 2025 reviews how well retailers are meeting customers’ needs and expectations with their mobile app capabilities.
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Feb 9, 2025 | 
linkedin.com | Sucharita Kodali
Sucharita Kodali Sucharita Kodali is an Influencer 16h Edited Report this post Opening week in Charlotte for Urban Outfitters' newest concept, Reclectic. What is Reclectic? A store that is "eco conscious," a mix of returns, thrift and clearance items, a https://itsreclectic.com/Some observations: It's larger than most URBN stores, over 30k feet.
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Jan 14, 2025 | 
forrester.com | Aurelie L'Hostis |Sohm Gough |Sucharita Kodali
In today’s rapidly changing financial landscape, providing an excellent digital experience is essential to winning on CX and gaining a competitive edge. As we step into 2025, digital technologies will continue to shape and transform banking experiences.
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Jan 14, 2025 | 
forrester.com | Sucharita Kodali |Chiara De Gasperin |Sohm Gough
The desktop website is a crucial part of the sales journey for a new investing account customer. More than half of US and Canadian online adults that opened an investing account use a computer to research the product. To better understand and identify investing sales best practices, we evaluated the sales digital experiences of 13 North American investing for a new self-directed account, across the first four phases of the Forrester Customer Lifecycle (Discover, Evaluate, Commit, and Initiate).
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Jan 10, 2025 | 
forrester.com | Sucharita Kodali |Chiara De Gasperin |Jeffrey Rajamani
As retailers grapple with challenges from complex supply chains to skyrocketing return costs, staying ahead requires bold innovation and smart partnerships. Our new report, 2025 NRF Innovators: Retail-Focused Tech Companies to Watch, produced in partnership with the NRF Innovation Advisory Committee, is an overview of 50 companies tackling those very challenges. These companies are exhibiting as part of the 2025 NRF Big Show Innovators Showcase this coming week.
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Jan 10, 2025 | forrester.com | Sucharita Kodali |Chiara De Gasperin |Jeffrey Rajamani
As retailers grapple with challenges from complex supply chains to skyrocketing return costs, staying ahead requires bold innovation and smart partnerships. Our new report, 2025 NRF Innovators: Retail-Focused Tech Companies to Watch, produced in partnership with the NRF Innovation Advisory Committee, is an overview of 50 companies tackling those very challenges. These companies are exhibiting as part of the 2025 NRF Big Show Innovators Showcase this coming week.
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Nov 11, 2024 | 
ecommercemag.fr | Sucharita Kodali
Par Sucharita Kodali, VP et Analyste Principale chez ForresterAlors que les commerçants s'apprêtent à vivre une année 2025 difficile, la technologie va jouer un rôle crucial pour compenser l'impact de la baisse de la demande des consommateurs sur leurs activités. Oui, le commerce de détail dans son ensemble va continuer à se développer : à l'échelle mondiale, nous prévoyons que les ventes au détail totaliseront 24,9 billions de dollars en 2025.
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Oct 25, 2024 | 
forrester.com | Jessica Liu |Cole Walsh |Sucharita Kodali |Mike Proulx
The holiday season is the time to show those closest to you that you care. Holiday shoppers select gifts to show their loved ones appreciation and affection, and companies must do the same for their loyal customers. US shoppers want offers tailored to them… Fifty-four percent of US online adults say that receiving offers that are tailored to their preferences or available only to them is a key reason they join loyalty programs, per Forrester’s Retail Topic Insights Survey, 2023.
