Sucharita Kodali
Retail Analyst at Forrester Research
Retail analyst @Forrester, a technology research firm. Comments and views are my own. More posts on LinkedIn.
Articles
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Mar 4, 2025 |
forrester.com | Sucharita Kodali |Martin Gill
Consumer electronic brands have continued to strengthen their direct-to-consumer operations (DTC) and brand presence. By now, 27% of US online adults prefer to buy their consumer electronics directly from the brand or manufacturer’s website. Using Forrester’s Digital Go-To-Market Review Methodology, we reviewed 28 consumer electronic brands across a range of criteria essential to their long-term digital success and the strength of their DTC operations.
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Feb 21, 2025 |
forrester.com | Sucharita Kodali |Rick Parrish |Thomas Husson
Among US online adults, 37% regularly use retailer mobile apps to make a purchase. Retailers’ mobile apps help shoppers who want to research a potential purchase, find promotions and coupons, and buy products or services. Forrester’s newly published The Forrester Digital Experience Review: US Retail Mobile Apps, Q1 2025 reviews how well retailers are meeting customers’ needs and expectations with their mobile app capabilities.
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Feb 9, 2025 |
linkedin.com | Sucharita Kodali
Sucharita Kodali Sucharita Kodali is an Influencer 16h Edited Report this post Opening week in Charlotte for Urban Outfitters' newest concept, Reclectic. What is Reclectic? A store that is "eco conscious," a mix of returns, thrift and clearance items, a https://itsreclectic.com/Some observations: It's larger than most URBN stores, over 30k feet.
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Jan 14, 2025 |
forrester.com | Aurelie L'Hostis |Sohm Gough |Sucharita Kodali
In today’s rapidly changing financial landscape, providing an excellent digital experience is essential to winning on CX and gaining a competitive edge. As we step into 2025, digital technologies will continue to shape and transform banking experiences.
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Jan 14, 2025 |
forrester.com | Sucharita Kodali |Chiara De Gasperin |Sohm Gough
The desktop website is a crucial part of the sales journey for a new investing account customer. More than half of US and Canadian online adults that opened an investing account use a computer to research the product. To better understand and identify investing sales best practices, we evaluated the sales digital experiences of 13 North American investing for a new self-directed account, across the first four phases of the Forrester Customer Lifecycle (Discover, Evaluate, Commit, and Initiate).
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Seems like his strategy was a bad one. https://t.co/viOhOKzL7Q
Because we are destined to repeat history if we don’t learn from it: https://t.co/UW846WWO5B
@JohannaNyman5 Because authoritarian systems always need an enemy. And for MAGA it’s Europe since it (largely) stands for everything they hate: tolerance, solidarity, freedom. Sad, but true - all of these used to be key values of the US.
Dang. If he’d only run for office and say this in a live debate. (JFK’s grandson btw if you didn’t know.)
President Trump is obsessed with my grandfather — but not in his life or what he achieved in it. No, just like @robertfkennedyjr @realdonaldtrump is only interested in JFK’s carcass. 1. Thread or whatever
