Sohm Gough

Jan 21, 2025 | forrester.com | Emily Pfeiffer |Aurelie L'Hostis |Sohm Gough

Digital leaders know that order management systems (OMSes) are true workhorses at the heart of the commerce tech ecosystem, providing inventory, order, logistic, and operational tools. But the current OMS market shakes off all the basics. It is a story of evolution — on the part of both the vendors and the users of these systems. Our latest Forrester Wave™ evaluation of the market uncovered this new evolutionary tale.

Jan 15, 2025 | forrester.com | Audrey Chee-Read |Sohm Gough |Kelsey Chickering

The U.S Surgeon General’s recent warning on alcohol consumption and cancer risk came at a time when many consumers are participating in dry January. New terms like sober-curious are being used. Demand for “sober bars”. But rather than getting caught up on the pessimistic future of alcoholic beverage companies or the food and beverage industries, the consumer implication here is really about an obsession on self-optimization.

Jan 15, 2025 | forrester.com | Diego Giudice |Aurelie L'Hostis |Sohm Gough

MAD Services Deliver Cool New Products Whilst Transforming Your Development CapabilitiesModern Application Development (MAD) services represent the next wave in custom application development services.

Jan 14, 2025 | forrester.com | Aurelie L'Hostis |Sohm Gough |Sucharita Kodali

In today’s rapidly changing financial landscape, providing an excellent digital experience is essential to winning on CX and gaining a competitive edge. As we step into 2025, digital technologies will continue to shape and transform banking experiences.

Jan 14, 2025 | forrester.com | Sucharita Kodali |Chiara De Gasperin |Sohm Gough

The desktop website is a crucial part of the sales journey for a new investing account customer. More than half of US and Canadian online adults that opened an investing account use a computer to research the product. To better understand and identify investing sales best practices, we evaluated the sales digital experiences of 13 North American investing for a new self-directed account, across the first four phases of the Forrester Customer Lifecycle (Discover, Evaluate, Commit, and Initiate).