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Oct 31, 2024 | 
company.g2.com | Rachel Gianfredi |Chris Perrine |Sara Rossio
Understanding and attributing every step of a buyer's journey to actual revenue can be a formidable challenge. To help tackle this, G2 recently partnered with three leading attribution partners: Dreamdata, Factors.ai, and HockeyStack. These integrations are set to empower SaaS marketers by offering simplified approaches to multi-touch and various attribution modeling.
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Jul 8, 2024 | 
company.g2.com | Chris Perrine |Gordon Tobin |Chris Voce
The consumerization of B2B software buying continues to proliferate. I’ve observed this myself over the years, but it’s nice to have some validation from real software buyers. Our annual Buyer Behavior Report, based on responses from 1,900+ buyers across the world, has emphasized this growing trend.
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Jun 12, 2024 | 
company.g2.com | Chris Voce |Amanda Malko |Gordon Tobin |Chris Perrine
Under pressure. There’s no better way to describe the intensity of the selling environment that B2B software vendors face. That’s why knowing today’s buyer and their context is more important than ever. What’s shaping their context? You guessed it, AI. I’m excited to share that today we published our 2024 G2 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B software buyers.
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Jun 6, 2024 | 
company.g2.com | Chris Perrine |Chris Voce |Gordon Tobin |Mike Weir
Measurement and attribution have always been crucial components of marketing. And with an increasing number of channels and touchpoints, coupled with rising pressure on marketers to prove value, it's more important and more difficult than ever. Marketers want to understand which channels drive higher conversions, what content influences buyers, and which campaigns have the biggest impact.
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Sep 15, 2023 | 
learn.g2.com | Eunice Buhler |Chris Perrine |Lacy Coligan
At the beginning of the summer, I walked into G2’s corporate headquarters in Chicago, wide-eyed and nervous about whether I had gotten the business casual outfit right. I was thrilled that I landed a solid internship in the tech industry. But, upon arriving, I realized I had some learning to do. Since then, I’ve learned more about how the corporate world has been affected by the artificial intelligence (AI) boom, and why it matters for everyone regardless of what position or field they’re in.
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Jul 31, 2023 | 
learn.g2.com | Lacy Coligan |Eunice Buhler |Chris Perrine |Rebecca Reynoso
A year ago, if I’d said “AI" at my dinner table, my (mature) family wouldn’t have known what I was talking about. Except for the kids, of course. The kids already know everything. Recent widespread access to consumer-facing generative artificial intelligence tools has sparked global conversations from robot takeovers to the excitement of time-saving tasks being taken off our full plates at work.
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Jun 15, 2023 | 
company.g2.com | Chris Perrine |Chris Voce |Amanda Malko
As VP of Asia Pacific at G2, I’m constantly keeping a pulse on software buying trends in the region. What’s motivating buyers? What are their challenges and priorities? G2’s annual Software Buyer Behavior Report is one my favorite resources for these insights, offering an inside look at the global software buyer’s mindset. We recently released the 2023 edition, based on survey responses from 1,700+ B2B software decision makers based in North America, EMEA, and Asia Pacific.
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Jun 7, 2023 | 
learn.g2.com | Chris Perrine |Priti Patel |Marty Duffy |Phil Newton
G2 Voices | G2's Learn Hub is for marketing, sales, management, HR, technology, software, and all business topics.
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Jun 1, 2023 | 
learn.g2.com | Chris Perrine
Chris Perrine is a seasoned leader and entrepreneur with over 20 years of experience in the Asia Pacific region. Having co-founded Springboard Research and successfully exited to Forrester, he's also helped build IDC, ProductReview.com.au, as well as now leading G2's efforts in the region. Cooking a gourmet meal and buying software have a lot in common. Both are more complex than they...
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May 25, 2023 | 
learn.g2.com | Chris Perrine
Cooking a gourmet meal and buying software have a lot in common. Both are more complex than they may seem. Let’s say you have a thorough and detailed recipe to prepare your own Beef Wellington at home. You might have all the ingredients and a step-by-step recipe to walk you through, but this doesn’t mean you have the equipment or cooking skills required to make a good dish. Software buying on paper seems straightforward. The reality is that it’s a complex and nuanced process for modern buyers.
