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Sep 16, 2024 | 
company.g2.com | Lindsey Phillips |Noor Hamouda |Amanda Malko
When it comes to G2 data, the possibilities are endless. With G2 Data Solutions, investors can tap into our data to make more informed decisions about potential investments in the software industry. By providing unbiased user reviews, competitive analysis, insights into product-market fit, and other market trends, G2 empowers investors to make data-driven decisions and uncover opportunities for growth and success.
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Jul 23, 2024 | 
company.g2.com | Godard Abel |Sara Rossio |Amanda Malko |Palmer Houchins
At G2, we’ve established ourselves as the place to go for software. Now, in the age of AI, we have an even greater opportunity to connect software buyers and sellers. With a promising long-term growth trajectory, it’s important we have the right Executive Leadership Team in place to guide us. Building this team, last year we announced the appointments of Chad Gold and Eric Gilpin as CFO and CRO, respectively.
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Jun 12, 2024 | 
company.g2.com | Chris Voce |Amanda Malko |Gordon Tobin |Chris Perrine
Under pressure. There’s no better way to describe the intensity of the selling environment that B2B software vendors face. That’s why knowing today’s buyer and their context is more important than ever. What’s shaping their context? You guessed it, AI. I’m excited to share that today we published our 2024 G2 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B software buyers.
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Feb 6, 2024 | 
company.g2.com | Palmer Houchins |Amanda Malko
Today we unveiled G2’s 2024 Best Software Award winners: hundreds of software companies and products recognized across 34 different lists, ranked according to G2’s verified user reviews and publicly available market presence data. More than 90 million buyers visited G2 over the past year to find the right solutions to power their business, and it’s their feedback that guides these awards.
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Jan 10, 2024 | 
learn.g2.com | Shreya Mattoo |Sara Rossio |Christine Li |Amanda Malko
There is more to a B2B sales cycle than generating revenue and hitting targets. A brand’s success is a combined effort of multiple departments in the B2B sales cycle. At every point, brand teams need to anticipate the next move of the prospect and invest their budget and resources wisely. In the latest Professional Spotlight, we had the opportunity to speak with Vladimir Blagojević, Co-Founder of FullFunnel.io, an expert in B2B sales and marketing.
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Dec 13, 2023 | 
learn.g2.com | Godard Abel |Amanda Malko |Mary Clare Novak
In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on the current B2B SaaS investing landscape and what we can expect in the years ahead.
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Dec 8, 2023 | 
learn.g2.com | Jenny Gardynski |Amanda Malko |Stephen Hoops
Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing impact has never been higher. Therefore, driving marketing efficiency is a must-do for 2024. In a fireside chat at G2 Reach, Marketing Advisor and former G2 CMO Amanda Malko sat down with 6sense CRO (former CMO) Latané Conant to discuss this challenge, showcasing practical ways go-to-market (GTM) teams can not just do more – but be more.
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Nov 21, 2023 | 
learn.g2.com | Godard Abel |Christine Li |Amanda Malko
We recently had the opportunity to host representatives from G2’s Executive Advisory Board (EAB) for an offsite strategy session. For background, the EAB – which comprises a group of visionary GTM leaders at G2 customers – was established earlier this year to provide strategic input and guidance that can shape G2’s future. Having this esteemed group of industry leaders in one place at the same time was not only a unique opportunity, but it also meant that the ideas were flying.
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Jun 15, 2023 | 
company.g2.com | Chris Perrine |Chris Voce |Amanda Malko
As VP of Asia Pacific at G2, I’m constantly keeping a pulse on software buying trends in the region. What’s motivating buyers? What are their challenges and priorities? G2’s annual Software Buyer Behavior Report is one my favorite resources for these insights, offering an inside look at the global software buyer’s mindset. We recently released the 2023 edition, based on survey responses from 1,700+ B2B software decision makers based in North America, EMEA, and Asia Pacific.
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Jun 5, 2023 | 
company.g2.com | Chris Voce |Amanda Malko |Rachel Gianfredi
Current economic challenges might indicate a pullback in software spending – but think again. Businesses are still increasing software spend. What’s behind this increase? What challenges do vendors face? What does this value-driven buyer look like? What should you do about it? The answers, uncovered in G2’s 2023 Software Buyer Behavior Report, may surprise you.
