Articles

  • Oct 25, 2024 | forrester.com | Jessica Liu |Cole Walsh |Sucharita Kodali |Mike Proulx

    The holiday season is the time to show those closest to you that you care. Holiday shoppers select gifts to show their loved ones appreciation and affection, and companies must do the same for their loyal customers. US shoppers want offers tailored to them… Fifty-four percent of US online adults say that receiving offers that are tailored to their preferences or available only to them is a key reason they join loyalty programs, per Forrester’s Retail Topic Insights Survey, 2023.

  • Jan 16, 2024 | forrester.com | Joe Stanhope |Cole Walsh |Michael O'Grady |Brian Hopkins

    Hanging prominently in the Museum of Modern Art (MoMA) in New York City is a giant infographic that explores the physical, technical, and social components of modern artificial intelligence. Kate Crawford and Vladan Joler’s 2018 Anatomy of An AI System is a visual essay that spares no detail as it traces the lifecycle of an Amazon Echo from manufacturing to data modeling to, ultimately, device disposal.

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