Jessica Liu
Senior Analyst at Forrester Research
Senior Analyst at Forester Blog
The invisible 🐦
Articles
-
2 weeks ago |
forrester.com | Jessica Liu
The good: 93% of VP+ B2C marketing and advertising decision-makers say they have a formal marketing operations function, according to Forrester’s Q1 2025 CMO Pulse Survey. The bad: Many B2C marketing operations functions are usually limited to a handful of marketing disciplines (or sometimes just a single discipline).
-
Dec 10, 2024 |
forrester.com | Jessica Liu |Jay Pattisall |Mike Proulx
Source: GIPHYFor companies, it’s a foregone conclusion that consumers want personalized interactions. This is not entirely true. In Forrester’s October 2024 Consumer Pulse Survey, 33% of US consumers said they never want to receive personalized interactions from companies. Consumers are also increasingly privacy aware and feel companies need to provide something in return for giving up their personal data.
-
Nov 7, 2024 |
forrester.com | Amy Bills |Jessica Liu |Simon Daniels
Customer marketers responsible for customer advocacy and references piece together an array of technologies to make their programs work. This includes niche solutions, purpose-built platforms, and multipurpose offerings, and our first Forrester Tech Tide™: B2B Customer Advocacy and References Management, Q4 2024, reflects this fractured market.
-
Nov 7, 2024 |
forrester.com | Chuck Gahun |Jessica Liu |Liz Herbert
According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology – up from 59% who did so in 2023. Web content management software growth now outpaces the growth of the broader software market and is poised to reach $15.3 billion (total addressable market) by 2028.
-
Nov 6, 2024 |
forrester.com | Jessica Liu |Katie Linford |Joe Stanhope |Rusty Warner
Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech). There are parallels between drinking and using generative AI: people often start because others are trying it, it might make things look more appealing, and you could embarrass yourself if you’ve had too much. Now is the perfect time to be methodical with genAI.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 181
- Tweets
- 71
- DMs Open
- No
RT @BrianPKime: Voulez-Vous Parler Social Networks’ Content Moderation Policies? @jessieliu_ and I are beginning to look at the intersectio…
It's 2020 so time for my annual tweet. Brands: It's okay to walk away from social media (she says on social media). But we're serious. Read our new @forrester vision report on why the brand-customer relationship on social media is broken. https://t.co/CU4wRYlWmK https://t.co/iIqFgJUFNd
Time for this invisible 🐦’s annual tweet. Check out two new @Forrester reports on the less-than-rosy outlook for The Future Of Facebook, Inc. https://t.co/qWmUVHqTTu and The State Of Social Advertising with @BrandonVerblow https://t.co/ucQvAzhYbf