Joe Stanhope

Nov 6, 2024 | forrester.com | Jessica Liu |Katie Linford |Joe Stanhope |Rusty Warner

Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech). There are parallels between drinking and using generative AI: people often start because others are trying it, it might make things look more appealing, and you could embarrass yourself if you’ve had too much. Now is the perfect time to be methodical with genAI.

Oct 15, 2024 | cdotrends.com | Joe Stanhope

Forrester has published The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. It’s an exciting moment because this is the very first Forrester Wave evaluation for this category. Given the heavy buyer and vendor interest in customer data platforms (CDPs), it evokes the obvious question: “What took you so long?!”For context, consider the history of the category. The early years of the CDP were challenging.

Sep 25, 2024 | forrester.com | Mike Proulx |Joe Stanhope |Colleen Fazio

It was a tale of two “Metas” during Mark Zuckerberg’s Meta Connect keynote today. The company’s CEO seemed to rush through updates about the “metaverse” (Quest 3 and Horizon) in favor of AI and glasses. His tone and body language were both starkly contrasted from one topic to the other — spending, at best, thirty seconds on Horizon. And for good reason: Meta’s advances in AI and glasses are providing (and will increasingly provide) value to everyday consumers. But more on that in a bit.

Sep 19, 2024 | forrester.com | Joe Stanhope |Colleen Fazio |Mike Proulx

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. It’s an exciting moment because this is the very first Forrester Wave evaluation for this category. Given the heavy buyer and vendor interest in customer data platforms it evokes the obvious question “What took you so long?!” For context, consider the history of the category. The early years of the CDP were challenging.

Mar 27, 2024 | forrester.com | Paul Miller |Joe Stanhope |Hannah Jachim

Written by Hannah Jachim, Senior Research AssociateBoth on-the-glass and below-the-glass technologies drive digital experiences in manufacturing. Simultaneously invisible and immersive, digital experiences can also help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Analyzing data from Forrester’s Consumer Digital Experiences Survey, 2023, we find that:CTOs own consumer digital touchpoints in manufacturing.