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4 weeks ago | 
lsnglobal.com | Olivia Houghton |Dan Hastings |Alice Crossley
Brazil – Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection. In its latest campaign, developed with agency Artplan, the brand adopts a retro infomercial style to target bald consumers with a tongue-in-cheek offer: scan your ‘face’ – referring not to facial features, but to the wrinkle-like shapes often found on the backs of bald heads – to receive a coupon code for two sunscreens for the price of one.
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4 weeks ago | 
lsnglobal.com | Olivia Houghton |Dan Hastings |Alice Crossley
Brazil – Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection. In its latest campaign, developed with agency Artplan, the brand adopts a retro infomercial style to target bald consumers with a tongue-in-cheek offer: scan your ‘face’ – referring not to facial features, but to the wrinkle-like shapes often found on the backs of bald heads – to receive a coupon code for two sunscreens for the price of one.
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1 month ago | 
lsnglobal.com | Dan Hastings |Alice Crossley
Brazil – Pepsi is inviting diners to co-create bold new dishes with its AI-powered campaign Your Bites, Your Rights. Launched at Pirajá, a Rio-style bar and restaurant in São Paulo, the experience swaps traditional menus for tablets, letting guests mix ingredients via voice command. From sausage stroganoff to vegan moqueca sandwiches, the AI tool generates digital dish images, which chefs then bring to life in real time.
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1 month ago | 
lsnglobal.com | Alice Crossley |Dan Hastings
US – Beyoncé’s haircare brand Cécred has launched its debut campaign, A Deeper Understanding of Hair, created in partnership with Wieden+Kennedy. Rooted in documentary-style storytelling, the campaign highlights the emotional significance of hair through the lived experiences of six real women.
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Dec 9, 2024 | 
jingdaily.com | Dan Hastings
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Oct 11, 2024 | 
lsnglobal.com | Emily Rhodes |Dan Hastings
Global – Iconic whisky brand Macallan is marking its 200th anniversary with a groundbreaking campaign featuring two hero films and eye-catching 3D billboards. Titled 200 Years Young, the campaign will launch in renowned global locations such as London’s Piccadilly Circus, the Las Vegas Sphere and West Nanjing Road in Shanghai.
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Oct 11, 2024 | 
lsnglobal.com | Emily Rhodes |Dan Hastings
Global – Iconic whisky brand Macallan is marking its 200th anniversary with a groundbreaking campaign featuring two hero films and eye-catching 3D billboards. Titled 200 Years Young, the campaign will launch in renowned global locations such as London’s Piccadilly Circus, the Las Vegas Sphere and West Nanjing Road in Shanghai.
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Jul 8, 2024 | 
lsnglobal.com | Dan Hastings |Emily Rhodes |Seyi Oduwole |Alice Crossley
France – In celebration of The Lion King’s 30th anniversary and the upcoming release of Mufasa: The Lion King, Disney and Balmain have teamed up to create a limited-edition collection. Designed by Balmain’s creative director Olivier Rousteing, the collection features ready-to-wear pieces and accessories inspired by African artisanal traditions and Disney’s storytelling.
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Jul 5, 2024 | 
lsnglobal.com | Holly Friend |Gabriela Białkowska |Dan Hastings
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Jul 5, 2023 | 
lsnglobal.com | Dan Hastings |Gabriela Białkowska |Dan Hastings
US – Hims, the American telehealth company, has unveiled a ground-breaking addition to its product line-up. Hard Mints are a real, prescription, erection-boosting medications in mint form. The discreet and accessible nature of these innovative erectile dysfunction (ED) pills aligns with Hims’ mission to provide convenient online access to a range of healthcare solutions.
