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Jan 16, 2025 | 
learn.g2.com | Andrew Zangre |Daniella Alscher |Dave Kearney
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you? This is exactly where UX comes in. UX design has become a cornerstone of successful products and services. It's more than just making things look pretty; UX is about creating meaningful and enjoyable interactions that leave a lasting impression. In short, it is exactly what it sounds like: mapping and laying out the visitor journey, both physically and emotionally.
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Jan 7, 2025 | 
learn.g2.com | Sudipto Paul |Stephanie Graham |Akanksha Kumari |Daniella Alscher
Over the years, I’ve collaborated with marketing teams to produce various webinars, from live product demos to virtual workshops and team meetings. Along the way, I’ve experimented with just about every major webinar software.Some tools made hosting feel effortless, with intuitive interfaces and powerful features that let us focus on connecting with our audience. Others were a headache: laggy video, confusing controls, or clunky integrations that turned simple tasks into frustrating challenges.
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Dec 6, 2024 | 
learn.g2.com | Washija Kazim |Daniella Alscher |Aayushi Sanghavi
Imagine sitting in a strategy meeting without the numbers that matter. Sure, you have data on impressions, clicks, and conversions, but without a clear understanding of which advertising metrics move the needle, you're left guessing. Marketing and ad metrics aren't just numbers but a compass to navigate ad networks. They tell you where your campaigns are thriving and where they’re bleeding budget.
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Nov 6, 2024 | 
learn.g2.com | Grace Pinegar |Derek Doeing |Daniella Alscher
Politics and religion are the two topics most families know not to discuss over dinner. In job interviews, they are exceptionally bad form. You want to get to know candidates and ensure they’ll be a good fit for the role and existing company culture. What you don’t want to do is cross the line between being professional and prying by asking illegal interview questions, lest your company be in the mood for a lawsuit.
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Oct 28, 2024 | 
learn.g2.com | Daniella Alscher |Mary Clare Novak |Grace Pinegar |Diksha Singh
Running a small business comes with many responsibilities, and managing payroll is one of the most crucial tasks. But when it comes to pay stubs, are you confident you’re providing your employees with all the essential information? What is a pay stub? A pay stub is a document provided by an employer as part of a paycheck with details about an employee's pay. It shows deductions for taxes and reveals the net pay (the amount earned after taxes).
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Jul 24, 2024 | 
learn.g2.com | Kamaljeet Kalsi |Soundarya Jayaraman |Daniella Alscher |Emily Malis Greathouse
Amazon Prime Day has come and gone again. Love it or hate it, you can’t ignore it—especially if you're an advertiser. Last year, sellers spent 14% of their Prime Day revenues on Amazon ads, yet many saw their profit margins thin. This begs the question: how can advertisers maximize their ad spend returns in Amazon’s marketplace monopoly? To uncover insights, we interviewed Regina Ye, CEO and co-founder of Topsort, an AI-first ad infrastructure platform built for the post-cookie world.
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May 27, 2024 | 
learn.g2.com | Jordan Wahl |Daniella Alscher
When I walked into my Design 101 class sophomore year of college, I thought I knew everything I needed to know about the basics of graphic design. I wanted to bypass the boring lessons on colors, shapes, and easy Adobe Photoshop and graphic design software tutorials that were ahead of me and jump right into the nitty gritty of the advanced graphic design process. The joke was on me. Graphic design is actually quite complicated, and I didn’t know nearly as much as I thought I did.
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May 23, 2024 | 
learn.g2.com | Daniella Alscher |Nupura Ughade
The first page of the marketing bible reads: “Measure your KPIs.”Every marketer knows that tracking marketing KPIs is an essential part of determining success. Are your team’s actions helping you progress towards goals in a timely manner? KPIs are the best way to understand where your team’s time and money are going and whether or not those places are worthwhile. While marketing analytics software can help measure these KPIs, determining which ones to report can be difficult.
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May 21, 2024 | 
learn.g2.com | Grace Pinegar |Daniella Alscher |Alexa Drake
Sprint week at work, gym classes, recurring monthly meetings, and doctor appointments. You're most likely here because you know something is about to fall through the cracks because of the chaotic schedule. But your world can get a lot better with calendar software that let you take control of your daily schedule. Whether you're looking to automate recurring meetings, set time aside for doctor appointments, or create focus time slots on your calendars, these calendar apps have got you covered.
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Mar 25, 2024 | 
learn.g2.com | Holly Landis |Alexa Drake |Daniella Alscher |Deirdre O'Donoghue
Even with the rise of new social media platforms, Instagram remains one of the most popular networks in the world. With an estimated 2 billion users every month, building a loyal following for business is something every marketer should work on. But what happens when you start seeing sudden drops in engagement, but you’re not losing any followers?
