
Despina Singh
Articles
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Nov 11, 2024 |
sprinklr.com | Despina Singh |Avya Chaudhary
X (formerly Twitter) has become a leading global social media platform with over 368 million monthly active users. To leverage this platform and its users, brands need to crack how to get more views on Twitter. To start with, companies must share quality content, encourage genuine engagement with their audience, and stay updated on trends and current events to stay relevant and gather views on the platform.
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Nov 8, 2024 |
sprinklr.com | Despina Singh |Shubham Gupta
Sentiment analysis tools act as your brand’s emotional radar — they sense and interpret the feelings behind customer interactions, helping you navigate the social media landscape with clearer insight. We can’t stress this enough: today’s business world runs on emotions. If you’re not tracking how your customers feel, you’re missing out on valuable customer insights.
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Jun 10, 2024 |
sprinklr.com | Despina Singh |Aksheeta Tyagi
Today, if you were to tweet, “Hey @XYZ_Bank, I noticed an unrecognized charge on my statement. Can you provide more info?” the bank’s social media team will promptly come to the rescue. What a relief!However, social media transcends mere communication; it serves as a crucial source of business intelligence. For instance, watching social media interactions can provide the bank with insights. Like, what are the areas where its mobile app requires improvement? But there’s a catch.
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Jun 6, 2024 |
sprinklr.com | Despina Singh |Aishwarya Suresh
2023 brought us a bunch of crazy marketing trends. They sizzled in and out of our lives quickly, like a hot potato. But one trend didn't bail. Nope, it's here to stay and dominate the marketing scene for a good while. 🥁 🥁 🥁 Enter AI in influencer marketing. Back in the day, before AI swooped in to rescue us from the influencer marketing chaos, we marketers were playing detective.
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Jun 6, 2024 |
sprinklr.com | Despina Singh |Karishma Borkakoty
Once considered a fleeting trend, social media stories have become a crucial part of most brands' online presence. Do you fear the dreaded scroll-by, potentially missing valuable engagement and connections? Or do you feel the “stories whirlwind” at the top of your feed swallowing your perfectly curated profile? You're not alone. Trust me, I've tripped over the "Swipe Up" link more times than I care to admit.
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