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Mar 22, 2024 | 
newhope.com | Ean Brandon
In the dynamic landscape of international markets, trends often unfold with varying speed across different regions. By closely monitoring these trends and aligning with the demands of the global market, businesses can enhance their chances of success. One example of this variance in market adoption is the spread of noni juice, During the late 2000s, noni juice was everywhere.
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Feb 22, 2024 | 
newhope.com | Gianna Rosenbach |Ean Brandon |Douglas A. Brown |Dawn Reiss
Organic and natural retailers are always looking to improve their businesses. Supplement sales can make a difference, especially to a retailer’s bottom line. Navigating the complexities of regulatory requirements, product trends, brands, certifications and best practices for staff and consumer education is complicated, though.
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Feb 21, 2024 | 
newhope.com | Gianna Rosenbach |Ean Brandon |Douglas A. Brown |Erika Rommel Craft
American consumers were struggling with stress and anxiety long before the COVID-19 pandemic, but the global health crisis brought to light the full degree of our emotional fragility—and more than we could have ever anticipated. There is a bright spot, however: More Americans are opening up and, more often, talking about their mental health and sharing with their peers how certain dietary supplements can provide noticeable relief.
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Feb 21, 2024 | 
newhope.com | Gianna Rosenbach |Ean Brandon |Douglas A. Brown
For the 2024 NEXTY Awards, natural and organic brands nominated nearly 1,500 products—the most ever! See the 154 finalists in this year's 35 categories. The NEXTY Award judges have narrowed down the nearly 1,500 products entered for award consideration to just 154 finalists—of which 35 will win a coveted NEXTY Award on at Natural Products Expo West on March 14.
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Feb 21, 2024 | 
newhope.com | Gianna Rosenbach |Ean Brandon |Douglas A. Brown |Kelly Teal
Natural Products Expo West’s Fresh Ideas Organic Marketplace is a one-day-only, farmers market-type event. New Hope Network spotlights a few of these brands to give buyers a taste of what they can find. Gut health is all the rage these days, and Bellwether Farms hopes to find more fans of its microbiome-enhancing yogurt at the upcoming Fresh Ideas Organic Marketplace at Natural Products Expo West.
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Feb 21, 2024 | 
newhope.com | Gianna Rosenbach |Ean Brandon |Douglas A. Brown |Melaina Juntti
Independent natural products retailers can learn a ton from one another, which is why they often enjoy popping into various stores while traveling. Seeing how a peer does business can spark ideas for their own store design, signage, merchandising, marketing and much more. Even if a store is very different from a retailer’s own, it can still be a font of information and inspiration.
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Feb 21, 2024 | 
newhope.com | Gianna Rosenbach |Ean Brandon |Douglas A. Brown |Kelly Teal
Just Like Home Real Family Recipes™ proudly introduces a captivating new packaging design, reimagining the presentation of the genuine, homestyle flavors found in its small-batch, artisan pasta sauces. Crafted with love by skilled home cooks throughout America, each sauce showcases a unique taste profile that embodies the heritage and tradition of family recipes.
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Feb 21, 2024 | 
newhope.com | Gianna Rosenbach |Ean Brandon |Douglas A. Brown |Dawn Reiss
Whether you're an exhibitor or a buyer, practice these tricks to remember the names of those industry members you'll meet at Natural Products Expo West next month. Remembering someone's name at a large convention or expo can be difficult. By the end of a long day, people's names can blend together before you get back to the hotel room. "A lot of times being at a tradeshow feels like speed dating," says Clara Paye, the founder and CEO of UNiTE Food.
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Feb 20, 2024 | 
newhope.com | Gianna Rosenbach |Ean Brandon |Douglas A. Brown
The launch of the new line of ashwagandha-infused chips began with an idea. Then came friends and family investments, R&D, product development, additional investments, forging relationships with distributors and retailers, manufacturing and figuring out sustainable packaging. Off to the races, right? Not so fast. No matter how grand the product, it’ll flop if nobody buys it. It’s time to go all in with marketing. But how best to tantalize consumers enough to persuade purchases?
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Feb 20, 2024 | 
newhope.com | Gianna Rosenbach |Ean Brandon |Douglas A. Brown |Melaina Juntti
Natural Products Expo West will be here before we know it, and it’s not too early for retailers to start planning. After all, with several thousand vendors spread across nearly 500,000 square feet of exhibit space, they’ll have a whole lot of ground to cover.
