Linn Frost

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Meta’s data privacy court case sets legal precedent against targeted ads

1 month ago | campaignlive.com | Reem Makari |Beau Jackson |Shauna Lewis |Linn Frost

After a woman sued Meta in 2022 for violating her rights under UK data laws, the tech giant is now looking at introducing its ad-free subscription model in the region. The Information Commissioner's Office (ICO) has determined that targeted ads could be classified as direct marketing after a woman sued Meta in 2022 for violating her rights under UK data laws.
The semiotics of AI slop

Jan 21, 2025 | mediacat.uk | Eaon Pritchard |Natasha Randhawa |Amy Ramage |Linn Frost

Just this week I noticed a campaign from an established and credible organisation in the UK that undermined its (important) message about seat-belt usage in cars. The ads featured a borderline slop Midjourney/Grok-style image of three teens in a back seat, the brand logo and a hashtag (#beltupintheback or something).
Why marketers need to touch grass

Nov 6, 2024 | mediacatmagazine.co.uk | Josh Graham |Chris Kenji Beer |Phillip Katz |Linn Frost

Just this week, something on LinkedIn sent me screaming back through the mists of time to the distant past/2018. For some of us, the good old days, for most of us, the similar old days. Regardless, such was the specificity of this post’s humour that I actively recoiled (you can’t prove that I didn’t) at the sight. It took me back to the golden age of Weird Twitter, days that I thought we, as marketers, had moved on from.
Jellyfish and Jotex join forces to expand organic search reach in Europe

Oct 10, 2023 | mediacatmagazine.co.uk | Mark Byrne |Zoe Elmore |Linn Frost

Global digital marketing company Jellyfish has partnered with Jotex, a home interior brand operating within the Ellos Group, to expand organic search reach in Northern Europe. This collaboration sees Jotex teaming up with Jellyfish to enhance its brand recognition, drive sales, and expand its market share across Sweden, Norway, Germany, Finland, and Denmark.
Closing the Client/Agency gap: it’s time we walked in each others shoes

Jun 6, 2023 | creativebrief.com | Linn Frost

Clear communication and honesty can help better working relationships Linn Frost Managing Director, UK & Europe The Social Element As an industry, we continually debate which ingredients lead to the best results. Brand vs Performance, Strategy vs Creative and Inhouse vs Agency. At the centre of each debate sits two sides with people that pull the levers on each. So what determines their success?
In a room where I belonged

May 12, 2023 | creativebrief.com | Linn Frost

Having headaches, stomach aches and a huge sense of panic about going to school, often getting yourself sent home sick to avoid having to reveal that you are struggling and can’t do the work. I had totally forgotten experiencing this, which happened nearly every day. But those days didn’t last forever. And I soon came to see that what made me different, made me exceptional. We are masters at building teams. We know that to stay ahead we need people to help with the things they are not good at.