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Jan 21, 2025 | 
mediacat.uk | Eaon Pritchard |Natasha Randhawa |Amy Ramage |Linn Frost
Just this week I noticed a campaign from an established and credible organisation in the UK that undermined its (important) message about seat-belt usage in cars. The ads featured a borderline slop Midjourney/Grok-style image of three teens in a back seat, the brand logo and a hashtag (#beltupintheback or something).
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Nov 6, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Amy Ramage |Tony Mattson |Rafael Lavor
Today, VIOOH, the global digital-out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression.
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Sep 20, 2024 | 
mediacatmagazine.co.uk | Amy Ramage |Kyle Johnson |Anna Hickey |Alastair Bannerman
Technology for Marketing and eCommerce Expo, the UK’s biggest marketing technology and e-commerce events, wrapped up this week, bringing together thousands of retailers, brands and technology providers. Unsurprisingly, artificial intelligence (AI) was top of mind in many sessions.
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Aug 15, 2024 | 
mediacatmagazine.co.uk | Steph Hamill |Amy Ramage |Nick Mason |Ben Jeger
The future of customer experience isn’t just exciting, it’s personal, hyper-personal. In a world where the swipe of a thumb decides the fate of content, brands are in a relentless race to capture and keep our attention. And this race isn’t about speed, it’s about precision.
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Jul 30, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Don Hoyt Gorman |Amy Ramage |Tiffany Horan
The global race for AI domination is burning bright. America’s AI market size is projected to reach US$50.16bn in 2024, whilst China is working hard to become the world’s ‘AI superpower’ by 2030. As these frontrunners seek to use AI to strengthen their influence and relations with the region, South East Asia (ASEAN) is poised to reap significant economic benefits from AI adoption. Singapore has positioned itself as an AI leader.
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Jul 4, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Jenny Stanley |Amy Ramage |Ben Essen
This week, actor and singer David Hasselhoff (‘The Hoff’) joined the world’s leading video game studios and influencers in supporting PlanetPlay’s Make Green Tuesday Moves (MGTM) initiative. PlanetPlay is a not-for-profit platform that enables video game players to help fight climate change through in-game purchases and gameplay. As of 2 July, each participating game has launched a series of green items featuring ‘The Hoff’ to help fund sustainability causes.
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Jan 25, 2024 | 
mediacatmagazine.co.uk | Amy Ramage |Grace Gollasch |Alex Hamilton |Jeremy Yates
However, arguably, people’s frustration with it isn’t down to its lack of capability. It’s that it’s being continuously pushed our way. This is particularly true in the marketing world; everyone is climbing over everyone else to get AI into every sentence, every brand campaign, and every product. And it’s not because it’s the best for each respective activity. Often, it’s for fear of appearing out of touch. The same happened with the likes of NFTs and Metaverse.
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Jan 4, 2024 | 
mediacatmagazine.co.uk | Amy Ramage |Matt Smith |Mariana Silva |Grace Gollasch
It seems the ‘planet penny’ has finally dropped. Consumers are no longer willing to ‘conscious compromise’. At least, that’s according to the latest Conscious Consumer Spending Index. The index, which has been measuring consumer appetite for environmental spending for a decade, found record highs across the board — fully underscoring consumers’ increasing embrace of conscious consumerism.
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Nov 29, 2023 | 
mediacatmagazine.co.uk | Lea Karam |Amy Ramage |Mariana Silva |Charlotte Willcocks
‘The definition of insanity is doing the same thing over and over again, but expecting different results.’Albert Einstein, theoretical physicistAny brand would be forgiven for making this their mantra. But just when they begin to get comfortable with one strategy, external influences force a complete shake-up of the status quo.
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Nov 27, 2023 | 
mediacatmagazine.co.uk | Amy Ramage |Emily Fairhead-Keen |Tim Collett |Hannah Hayes-Westall
When it comes to browsing online, we’re all used to the little pop-ups that appear as soon as you enter a site, seemingly blocking entry and making things feel unnecessarily difficultBut what about this same concept applied to ecommerce? The innocent-looking pop-ups that appear when you’re looking at a dress you’ve been coveting, stating ‘only 2 left!’ or ‘hurry, selling fast!’.
