Filippo Gramigna

Oct 9, 2024 | martech360.com | Filippo Gramigna

While audience curation services initially emerged as a response to the once-imminent cookie deprecation, they now play a central role in digital media strategies the world over. And there is sharp growth on the horizon – especially when it comes to smart, or AI-driven, curation. Recent research suggests that 87% of European marketers experienced enhanced ROI through AI implementation of curation and 80% reporting a reduction in advertising waste.

Sep 17, 2024 | mediacatmagazine.co.uk | Filippo Gramigna |Ross Negus |Toby Beresford

Onetag, the Smart Curation platform, has partnered with Adelaide, the leader in attention-based media quality assessment. The new partnership will enhance Onetag’s offering, measuring its global premium supply against Adelaide’s AU attention metric data and making AU threshold-based targeting options available within Onetag. Under this partnership, Adelaide will also use Onetag Smart Curation for custom deal activation.

May 7, 2024 | mediacatmagazine.co.uk | Filippo Gramigna |Paul Briggs |Emilia Kirk |Andrew Rose

In a world in which misinformation and MFA (Made for Advertising) sites have become commonplace, access to quality journalism has never been so important. Whether opting for open or subscription-based content, as consumers we are becoming far more discerning about what we want to see on the page. And of course, alongside the editorial content, advertising also plays a huge role in how engaging (and relevant) the media experience is.