Paul Briggs

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Shudder, niche streamers, and building loyal communities

Sep 18, 2024 | mediacatmagazine.co.uk | Mike Piggott |Paul Briggs |Grace Gollasch |Adam Boucid

The internet is split on when spooky season starts. Some say October and some say September. For the purposes of this piece we’re going with the latter, because I want to shine a ghostly spotlight on horror streaming platform Shudder, and other niche streamers and related platforms — and talk about how, when it comes to growth in entertainment, perhaps quality over quantity is a better place to play.
Year of super elections: AI's the word on everyone's lips

Jun 20, 2024 | mediacatmagazine.co.uk | Paul Briggs |Grace Gollasch |Adele Walton |Oliver Sweet

Former wartime French President Charles de Gaulle once said, ‘Politics is too serious a matter to be left to the politicians.’ In the run-up to the UK general election in July, some candidates are taking this sentiment to heart. Technology is creeping its way into the political landscape. Steve Endacott, a Brighton-based businessman, is running in the UK general election using an AI representative, aptly named AI Steve.
PepsiCo and Just Eat turn to TRO for UEFA fan experiences

May 31, 2024 | mediacatmagazine.co.uk | Paul Briggs |Jenny Stanley |Sean Hargrave

PepsiCo and Just Eat Takeaway have partnered with experiential experts TRO to deliver fan experiences at the 2024 UEFA Champions League final in London. TRO, alongside Omnicom agency Fuse, will bring the brands to life and engage fans in immersive ways at Trafalgar Square and Potters Field. PepsiCo will combine music and football, challenging fans to compete in a single player experience and play football to the ‘unexpected, musical pulse of the game’.
Curation tech: relevant content in an era of critical consumers

May 7, 2024 | mediacatmagazine.co.uk | Filippo Gramigna |Paul Briggs |Emilia Kirk |Andrew Rose

In a world in which misinformation and MFA (Made for Advertising) sites have become commonplace, access to quality journalism has never been so important. Whether opting for open or subscription-based content, as consumers we are becoming far more discerning about what we want to see on the page. And of course, alongside the editorial content, advertising also plays a huge role in how engaging (and relevant) the media experience is.
Paul Briggs, CRE on LinkedIn: #sfr #btr

Feb 16, 2024 | linkedin.com | Paul Briggs

Agree & Join LinkedIn By clicking Continue, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Skip to main content Explore topics
Canada Ecommerce Forecast 2023

Jul 28, 2023 | insiderintelligence.com | Paul Briggs

Canada is making up for its slow entry to the ecommerce revolution. Massive growth in the past five years is leading to a new milestone in 2023. Key Question: How much of Canada’s retail sector is transacted via ecommerce?
Social media maintains its massive-still-growing-audience

Jun 29, 2023 | insiderintelligence.com | Paul Briggs

There will be 3.86 billion monthly social network users this year, equal to almost half (48.3%) of the world’s population. Despite concerns about content moderation and data privacy that have plagued Facebook, Twitter, and TikTok—to name just a few—the social audience is still on the rise. Asia-Pacific is home to almost 60% of the world’s social users. In 2023, it will have more than five times the number of users as second-ranked Latin America—and more users than all other regions combined.
Global Social Media Update 2023

Jun 27, 2023 | insiderintelligence.com | Paul Briggs

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Amazon in Canada 2023

Mar 27, 2023 | insiderintelligence.com | Paul Briggs

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.