Emilia Kirk

May 21, 2024 | mediacatmagazine.co.uk | Emilia Kirk |Andrew Rose |Aaron Goldman

Whilst many advertisers have embraced AI, consumers aren’t as keen. A new study by Yahoo, in collaboration with Publicis Media, reveals a fascinating gap in AI perception and trust. They surveyed over 1200 consumers and more than 350 advertisers in the US, and found that whilst nearly 8 in 10 advertisers view AI positively, only 38% of consumers share this sentiment. The good news for brands is that the solution to balancing AI usage and positive brand equity is simple: be transparent.

May 7, 2024 | mediacatmagazine.co.uk | Filippo Gramigna |Paul Briggs |Emilia Kirk |Andrew Rose

In a world in which misinformation and MFA (Made for Advertising) sites have become commonplace, access to quality journalism has never been so important. Whether opting for open or subscription-based content, as consumers we are becoming far more discerning about what we want to see on the page. And of course, alongside the editorial content, advertising also plays a huge role in how engaging (and relevant) the media experience is.

Apr 25, 2024 | mediacatmagazine.co.uk | Emilia Kirk |Jenny Stanley |Will Melzer |Sean Hargrave

Google announced this week that it will, for the third time, delay the third-party cookie phase out. The company had originally set the deadline for the third-party cookie phase out for January 2020, promising that within two years user tracking technology would be eliminated. Since then, the tech giant has had to postpone the date twice, due to uncertainties around the alternative, called Privacy Sandbox.

Mar 11, 2024 | mediacatmagazine.co.uk | Emilia Kirk |Andrew Rose |Will Melzer |James Collins

Despite years of warnings, the digital advertising industry finds itself about to collide with a hard deadline. In the rush to test and implement new solutions, achieving scale for targeted campaigns in a privacy-first landscape and with incoming limits on available data is a top priority. A UK study by LiveRamp found that reaching target audiences at scale is at the top of marketers’ list of concerns after the deprecation of cookies, with 60% of respondents citing it as a concern.

Feb 22, 2023 | forbes.com | Emilia Kirk

Emilia Kirk is the Global Head of Growth at Seedtag, responsible for Client, Marketing and Product Growth. It’s no secret that the vast majority of ads are no longer resonating with consumers the way they once did. We’ve been beating this drum for ages; in the endless battle for eyeballs, online adverts are losing—and badly.