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2 weeks ago | 
marketing-interactive.com | Karen Wong |Gabriel Budi Sutrisno
Circus show Cirque du Soleil Kooza presented by UBS has officially opened its doors at the Central Harbourfront Event Space, expecting to generate HK$120 million in socio-economic value for Hong Kong.
The value encompasses direct operational expenditures, such as equipment rental, lodging, catering, site construction, local transportation, marketing, taxes, and permits, as well as indirect impacts through local supplier partnerships and job creation.
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2 weeks ago | 
marketing-interactive.com | Karen Wong |Gabriel Budi Sutrisno
Vitasoy has taken Hongkongers and Gen Z audience on a “Peachy journey” with a new campaign, promoting its new product Vitasoy low-sugar peach soybean milk.
Running from April until June 2025, the campaign aims to drive total brand penetration by strengthening brand engagement among Gen Z consumers. It also aims to drive awareness of the product, ultimately promoting the full fruity product range and supporting total brand expansion.
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2 weeks ago | 
marketing-interactive.com | Karen Wong |Gabriel Budi Sutrisno |Dhanya Vimalan
PepsiCo's 7UP has unveiled "Super duper refresher", a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP’s role in delivering the perfect thirst-quenching sip.
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1 month ago | 
marketing-interactive.com | Gabriel Budi Sutrisno |Rezwana Manjur
Once known primarily for premium kitchen appliances, MODENA is now reshaping its brand story—anchoring itself not only in technology, but in purpose. With a bold new vision centred on "human-centric innovation," the company is expanding its scope to create tangible impact beyond the home.
At the heart of this evolution is Pure Hub, a clean water initiative poised to redefine how MODENA connects with Indonesian communities.
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1 month ago | 
marketing-interactive.com | Karen Wong |Gabriel Budi Sutrisno |Dhanya Vimalan
Cathay has doubled down on its digital efforts by launching Cathay Technologies, a new subsidiary created with the goal of bringing Cathay’s innovative digital solutions to the wider aviation industry. With its nearly 80 years of history, Cathay leverages its deep aviation industry expertise to develop innovative in-house digital solutions that enhance user and customer experience, safety and operational excellence, and sustainability.
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1 month ago | 
marketing-interactive.com | Karen Wong |Gabriel Budi Sutrisno |Dhanya Vimalan |Matthew D. Eaton
Over 80% of young adult consumers in Hong Kong believed that credit access is important for achieving their financial goals, while over half of them agreed that credit would give them access to new opportunities that could lead to a better quality of life, according to a TransUnion study.
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1 month ago | 
marketing-interactive.com | Karen Wong |Gabriel Budi Sutrisno |Dhanya Vimalan |Matthew D. Eaton
Hong Kong mall Hysan Place is presenting "Threads of Beauty" this April, a campaign dedicated to celebrating self-love. This initiative will feature pop-up stores and a curated selection from a diverse range of brands.
Featuring two pop-up experiences from beauty brand Charlotte Tilbury and the innovative vegan beauty line WOKE UP LIKE THIS (WULT), this campaign also offers a curated selection of premium products from Aesop, BEYORG, Burberry Beauty, Chloé, DFS, L'artisan Parfumeur, and Slowood.
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2 months ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Gabriel Budi Sutrisno
Hong Kong’s new Kai Tak Sports Park has seen a spike of conversations since its opening, with some mentions including its recently concluded Hong Kong Sevens rugby tournament. According to media intelligence firm CARMA, the park saw a total of 14.6K mentions on social media this past month, with 27.7% of sentiments being positive, 11.8% being negative and 60.5% being neutral.
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2 months ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Gabriel Budi Sutrisno
Advertisers may need to shift their budget to collaborating with influencers whose audiences align with the younger demographic, with the latest teen restrictions launched by social platforms such as TikTok and Instagram. Don't miss: TikTok unveils new 'wind down' tool for teens amid expanded family features
Most recently, TikTok has expanded its family features aimed to enhance teen safety, promote digital wellbeing, and provide parents with greater peace of mind.
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2 months ago | 
marketing-interactive.com | Dhanya Vimalan |Rezwana Manjur |Gabriel Budi Sutrisno
Meta has reportedly introduced yet another AI-generated feature on one of its platforms. An X user (@jonah_manzano) based in Australia shared screenshots of a new feature that allows Instagram users to write comments with the help of artificial intelligence.
The "Write with Meta AI" tool, seen as a pencil icon next to the text bar under a post, can also analyse photos, including facial features, to help generate comments.
