George Bateman

Sep 24, 2024 | mediacatmagazine.co.uk | Manèle El Zoghlami |Alexa MacKie |George Bateman |Mike Chivers

If you looked at the VMAs this year, you probably noticed plenty of nods and references to iconic ’90s and 2000s outfits, yet again. The VMAs are known for being a playground of references to past celebrities’ looks, and this year was no different. Sabrina Carpenter referenced Madonna’s 1991 look, Halsey embodied Elizabeth Hurley’s 1996 Versace gown, and Paris Hilton recreated her very own iconic 21st birthday dress.

Aug 15, 2024 | retailtouchpoints.com | George Bateman |Adam Blair

August 15, 2024 at 8:03 AM EDT By George Bateman, Experience12 Chaosamran_Studio-stock.Adobe.com The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of more than $665.77 billion by 2030 and an expected 3.32 billion players this year. For the retail industry, the benefits of collaborating with gaming brands are substantial. Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional...

Jun 13, 2024 | fmcgceo.co.uk | George Bateman

Is the gaming industry about to become the latest battleground for big FMCG brands? By George BatemanThe gaming industry has evolved from a minority hobby to a global powerhouse, with a projected value of more than $312 billion by 2027 and an expected 3.24 billion players this year. For the FMCG industry the positives of collaborating with gaming brands are significant.

Apr 11, 2024 | mediacatmagazine.co.uk | George Bateman |Kate Knowles |Grace Gollasch

Look at Hollywood today and you might second guess which decade you’re in… the ’80s, ’90s and 2000s are back; from live-action remakes of animated classics to the likes of Wonka and Dune, the industry is awash with remakes, reboots, and remasters. And it’s not just movies — the video game industry is going through a similar phase. Partnering with film and game franchises can be a powerful tool for brands.