Helen Saul

Podcast Host and Contributor at Freelance

Podcast interviewing some of the most interesting people in marketing who use their powers of influence for good stuff.

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Articles

Hospice and palliative care services could encourage eye donation

3 weeks ago | nursingtimes.net | Tracy Long-Sutehall |Brendan Deeney |Helen Saul

A study assessed the potential for and opinions about eye donation in hospice and palliative care, making recommendations for facilitating these conversationsA mixed-methods study explored the potential for eye donations in hospices and palliative care. Researchers analysed the notes of 1,199 deceased people, discovering that almost half were eligible to donate their eyes but few had been approached to consider it.
How to deprescribe in primary care and reduce polypharmacy

2 months ago | nursingtimes.net | Eloise Radcliffe |Kinda Ibrahim |Samantha Cassidy |Helen Saul

Clearly defined roles, training and routine discussions with patients can help reduce polypharmacy. This could help people stop taking medicines that are not necessaryOne in three people aged ≥65 years take five or more medicines every day, but some of these may no longer be appropriate. Deprescribing is often safe in primary care, but can be challenging for clinicians.
Emergency department care for older people with frailty

Jan 22, 2024 | nursingtimes.net | James Van Oppen |Emma Wilkinson |Helen Saul |Sarita D'silva

ReferencesHansen TK et al (2021) Involving frail older patients in identifying outcome measures for transitional care – a feasibility study. Research Involvement and Engagement; 7: 1, 36. NHS England (2023) Delivery Plan for Recovering Urgent and Emergency Care Services. NHS England. Singler K et al (2011) Geriatrische Patienten in Notaufnahme und Intensivmedizin. Der Internist; 52: 8, 934-938.
MediaCat Magazine’s marketing moments of 2023

Dec 14, 2023 | mediacatmagazine.co.uk | David Juul Ledstrup |Helen Saul |Steve Hastings |David Wethey

Well, it’s been quite the year. How does everyone feel it went? Good? Bad? Challenging? As an industry publication we found it interesting from a marketing point of view, and something of a mixed bag. Different approaches have been tried, from horror to humour to more long-form content, like entire songs created for adverts. It does feel like marketing is perhaps in an exciting a period of change. Maybe this is something we’ll quiz our network about in the new year, to get their thoughts.
Now is the time to dial up humour in advertising

Dec 6, 2023 | mediacatmagazine.co.uk | Helen Saul |Steve Hastings |Dan Dawson |David Juul Ledstrup

Last night, I was watching TV with my wife, when suddenly, she started laughing out loudShe brandished her phone at me to show the latest social post that had tickled her, saying: ‘You have to see this! It’s so funny.‘ It happens every night for us, a scenario that plays out daily in millions of households across the world.
Shelter's humour tackles the housing emergency

Nov 14, 2023 | mediacatmagazine.co.uk | Helen Saul |Mike Piggott |Tony Mattson |Dan Chorlton

Shelter’s Head of Marketing, Helen Saul takes us behind the scenes of How to lose an election — a campaign aimed at politicians and policymakers to take notice of the housing emergency. At Shelter we’re on a mission to make sure everyone has a safe and secure home. But in a world overwhelmed with social issues, getting people to care about housing isn’t as easy as you might expect. Daily news is filled with heavy stories, often leaving people feeling powerless to make a difference.