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Oct 25, 2024 | 
mediacatmagazine.co.uk | Steve Hastings |Dan Dawson |Chris Jefford
Tracksuit, the brand tracking company for challengers, has published a whitepaper titled ‘The Emotion Effect: How to Avoid the Seven Deadly Sins of Emotionless Advertising’. Featuring insights from Google, IPSOS, and The Institute of Practitioners in Advertising, the study highlights the power of ads that evoke strong, positive emotions. According to Tracksuit, ads that trigger positive emotional reactions are 27% more likely to be shared and can boost brand pricing power by 40%.
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Oct 17, 2024 | 
mediacatmagazine.co.uk | Rob Estreitinho |Sam Fowler |Kitty Poole |Dan Dawson
QMS, the Australian digital outdoor media company, presented the findings of what is reportedly the ‘global-first’ research into the role of human attention in OOH environments. Conducted in partnership with the audience measurement company, Amplified Intelligence, the study found that OOH ads score an average of 12 seconds of attention. In other words, OOH is not a glance-only medium. According to a press release, it takes ‘2.5 seconds of active attention’ to commit something to long-term memory.
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Jul 31, 2024 | 
mediacatmagazine.co.uk | Sam Fowler |Dan Dawson
Jaffa Cakes’ most recent OOH campaign has proven to be a success, with the creative effectiveness platform System1 labelling it ‘the most effective OOH ad’. Providing ads with a Star Rating between 1 and 5.9 based on long-term brand-building potential, System1 reports that ‘We’re a cake! You Biscuit’ and ‘Clue’s on the Box’ have scored 5 and 4.9 stars respectively.
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Jun 27, 2024 | 
mediacatmagazine.co.uk | Sam Fowler |Kitty Poole |Dan Dawson
On 24 June, Wall’s ice cream launched a new AR OOH campaign, featuring augmented elements that can be viewed with the naked eye. More specifically, it partnered with Mindshare, GroupM OOH and DOOH.com to transform two large-format OOH screens in London and Manchester into ‘WinDOOHs’. The WinDOOH billboards show augmented 3D animations of Wallie (Wall’s ice cream freezer) and the Cornetto and Twister products.
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Mar 21, 2024 | 
mediacatmagazine.co.uk | Dan Dawson |Molly Taylor-Prevett |Paul Feldwick
Swedish oat milk brand Oatly has appointed integrated global digital marketing business Jellyfish as its global media partner. Jellyfish will work with Oatly across 40 markets across the globe, taking over from Omnicom’s PHD. Oatly’s Global Media Director, Sarah Sutton, says the partnership will inject more ‘speed, agility and creative innovation’ into its media planning and execution. ‘We are thrilled to have Jellyfish working alongside us to support and guide us on this journey,’ she added.
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Dec 13, 2023 | 
mediacatmagazine.co.uk | Toby Beresford |Dan Dawson |Dominique Bergantino |Louise Millar
Initials CX has been appointed as Pilgrim’s Food Masters’ consumer experience agency, following a competitive pitch process. The agency will lead consumer activations across the Richmond and Fridge Raiders brandsThe appointment comes as part of Pilgrim’s Food Masters’ wider strategic drive towards developing their iconic brands in 2024 and beyond.
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Dec 6, 2023 | 
mediacatmagazine.co.uk | Helen Saul |Steve Hastings |Dan Dawson |David Juul Ledstrup
Last night, I was watching TV with my wife, when suddenly, she started laughing out loudShe brandished her phone at me to show the latest social post that had tickled her, saying: ‘You have to see this! It’s so funny.‘ It happens every night for us, a scenario that plays out daily in millions of households across the world.
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Sep 28, 2023 | 
mediacatmagazine.co.uk | Andrea Buzzi |Steve Hastings |Dan Dawson |Steve Wheen
We had the pleasure to meet Steve Harrison during the FixFest, this year copy event hosted by Glenn Fisher and Nick O’Connor. He’s recognized as one of the UK’s leading advertisers, with Campaign magazine dubbing him ‘the greatest direct marketing creative of his generation.‘ Steve authored, among others, How to do better creative work, which once traded on Amazon at £3,500 a copy. Writing a 140,000 word thesis is good training.
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Aug 24, 2023 | 
mediacatmagazine.co.uk | Hannah Seckendorf |Dan Dawson |Adam Clarkson |Shelley Adamson
People have always enjoyed being transported out of their everyday lives, but now more than ever they’re craving magic in the mundaneA radical rethink of everyday experiences is needed in order to make them engaging again — and there’s a huge opportunity for brands to deliver it, using immersive technologies to ensure these experiences are ‘fit for purpose’ for the modern consumer. When we were young, our imaginations instinctively led us on journeys.
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Aug 16, 2023 | 
mediacatmagazine.co.uk | Sam Fowler |Dan Dawson |Chris Stokel-Walker
With a population of around 2.6 million, Greater Manchester is the next largest conurbation in the UK outside of LondonHelpfully, It seems this city rich in vibrancy and diversity is gathering momentum as the place for brands to advertise. It also has a plethora of billboards and digital screens strategically placed around the city and its surrounds. This supports the rise in popularity in ‘Out Of Home’ advertising which has seen a resurgence after being hit hard by the covid pandemic.
