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Nov 6, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Amy Ramage |Tony Mattson |Rafael Lavor
Today, VIOOH, the global digital-out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression.
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Mar 19, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Kate Knowles |Tony Mattson |Rafael Lavor
Sea levels are rising faster than ever, the amount of CO2 in the atmosphere has risen by about 50% since the Industrial Revolution, and climate change is expected to cause approximately 250,000 additional deaths per year between 2030 and 2050. The stats are harrowing, but are they memorable enough to incite change?
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Nov 22, 2023 | 
mediacatmagazine.co.uk | Ben Jeger |Will Melzer |Paul Childs |Tony Mattson
In this interview, Ben Jeger, VP EMEA at Moloco, discusses the company’s journey, mobile app advertising, and the future of the adtech industry. What sets the likes of Meta, Google and Amazon apart from the others is they excel at achieving results. Return-on-ad-spend (ROAS) and driving real performance is what helped them grow to the behemoths that they are today. These adtech leaders make it extremely easy to get started in performance marketing, which, in part, is what draws advertisers to them.
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Nov 14, 2023 | 
mediacatmagazine.co.uk | Helen Saul |Mike Piggott |Tony Mattson |Dan Chorlton
Shelter’s Head of Marketing, Helen Saul takes us behind the scenes of How to lose an election — a campaign aimed at politicians and policymakers to take notice of the housing emergency. At Shelter we’re on a mission to make sure everyone has a safe and secure home. But in a world overwhelmed with social issues, getting people to care about housing isn’t as easy as you might expect. Daily news is filled with heavy stories, often leaving people feeling powerless to make a difference.
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Oct 18, 2023 | 
mediacatmagazine.co.uk | Joel Stein |Luca Della Dora |Becks Collins |Tony Mattson
Global organisation Oxfam is partnering with industry network group Creatives for Climate for the release of a new film titled Hold the Line. The film features first-hand experiences of human rights defenders on the frontlines of the climate crisis in South Africa, Colombia, and the United States, and details how the operations of large brands and corporations impact them.
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Oct 12, 2023 | 
mediacatmagazine.co.uk | Amy Ramage |Richard Shotton |Tony Mattson |Rafael Lavor
Cedara, a carbon intelligence platform, is helping companies reduce corporate and supply chain emissions by launching its Reduction Marketplace. As part of the launch, Cedara teamed up with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret A Manger to reduce carbon emissions across its video of ad delivery. By leveraging SeenThis’ integration into Cedara, Pret was able to estimate avoided campaign emissions.
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Aug 3, 2023 | 
the-media-leader.com | Tony Mattson
Opinion: Strategy LeadersRetailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy. The nation is hurting with ‘permacrisis’ (the Collins English Dictionary 2022 ‘word of the year’) becoming the new normal. A third of people report being personally affected by at least one crisis every day, and 50% of those are feeling the effects in a variety of ways.
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Feb 28, 2023 | 
mediacatmagazine.co.uk | Mike Piggott |Tony Mattson |Dan Chorlton
Dreams, the UK’s leading specialist bed retailer, has announced a three-year partnership with the leading housing and homelessness charity Shelter, to raise vital funds and awareness to address the housing emergency. Dreams has committed to paying £150,000 to help fund Shelter’s essential work, with the overall ambition to raise much more than this together with colleagues, customers, and communities, over the course of the partnership.
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Feb 23, 2023 | 
the-media-leader.com | Tony Mattson
Opinion: Strategy LeadersIf we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head. Pilots are taught the one-in-60 rule when they learn to fly. It states that after 60 miles, a one-degree error in the direction of travel will result in straying off course by one mile.
