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Oct 25, 2024 | 
mediacatmagazine.co.uk | Steve Hastings |Dan Dawson |Chris Jefford
Tracksuit, the brand tracking company for challengers, has published a whitepaper titled ‘The Emotion Effect: How to Avoid the Seven Deadly Sins of Emotionless Advertising’. Featuring insights from Google, IPSOS, and The Institute of Practitioners in Advertising, the study highlights the power of ads that evoke strong, positive emotions. According to Tracksuit, ads that trigger positive emotional reactions are 27% more likely to be shared and can boost brand pricing power by 40%.
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Sep 25, 2024 | 
mediacatmagazine.co.uk | Chris Kenji Beer |Steve Hastings |Mazen Hussain
System1 and ITV have published ‘Break Through’, a report examining ‘new-to-TV’ advertising. The study reveals ads by new-to-TV businesses are improving and shows that TV remains a powerful medium for advertising. According to a press release, System1 and ITV analysed 500 ads (aired on ITV between 2020 and 2024) by 169 businesses that had not advertised on TV in two decades. More specifically, they used System1’s Test Your Ad metrics to gauge the performance of the ads.
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Aug 6, 2024 | 
mediacatmagazine.co.uk | Steve Hastings
The Creative Effectiveness Platform, System1, has revealed the top 10 commercials from the 2024 Olympic and Paralympic Games. Using their Test Your Ad platform, System1 assigned the ads a score between 1.0 and 5.9 stars based on their brand-building potential. According to a press release, the 2024 Olympics ads averaged 3.2 stars. Dick’s Sporting Goods (US) earned the highest score, receiving 5.7 stars for their ‘Big Moments Every Day’ commercial.
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Jul 17, 2024 | 
mediacatmagazine.co.uk | Helen Miall |Steve Hastings |Rosie Pritchard |Thomas Le Thierry
Ad effectiveness metrics don’t go far enough to measure holistic audience behaviours according to Steven Sambrooks, who appears in the latest episode of Real Talk, the marketing podcast by creative agency IMA.
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Jun 3, 2024 | 
mediacatmagazine.co.uk | Jenni Romaniuk |Josh McLoughlin |Josh Mcloughlin |Kevin Chesters |Steve Hastings
I confess to being something of a politics nerd. I follow politics like other people follow sports. But I loathe the tone of most political advertising — it feels like a race to the bottom to paint the country and other politicians in as poor light as possible. Who wants to view that? I sense I am not alone as surveys in many democracies reveal a decline in public engagement with politics and the voting process.
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May 20, 2024 | 
mediacatmagazine.co.uk | Matt Bennett |Grace Gollasch |Steve Hastings |Sean Hamilton
On 20 May, Wilkinson Sword launched ‘The Blade Masters since 1772’ to showcase the brand’s 250-year expertise. Created by the independent creative agency, Pablo, this campaign consists of three humorous clips. Directed by Craig Ainsley, the 30-second videos feature ‘The Blade Master’ – an ‘enigmatic and suave character’ – who compares dull blades to a bartender with no sense of accuracy, a waiter trained at the zoo, and a doctor without a medical degree.
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Mar 6, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |David Juul Ledstrup |Steve Hastings |Seoyoung Lee
The Little Secret Agency (TLSA) entered Singapore’s creative scene in 2009, founded by then 19-year-old college student, Nicholas Ye. Almost two decades later, the agency’s real address and contact number remain unlisted, and one hundred per cent of its business results from word-of-mouth. TLSA now spans across four continents, and is the only creative agency in Singapore to be named both Independent and Creative Agency of the Year multiple times in the last ten years.
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Dec 14, 2023 | 
mediacatmagazine.co.uk | David Juul Ledstrup |Helen Saul |Steve Hastings |David Wethey
Well, it’s been quite the year. How does everyone feel it went? Good? Bad? Challenging? As an industry publication we found it interesting from a marketing point of view, and something of a mixed bag. Different approaches have been tried, from horror to humour to more long-form content, like entire songs created for adverts. It does feel like marketing is perhaps in an exciting a period of change. Maybe this is something we’ll quiz our network about in the new year, to get their thoughts.
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Dec 6, 2023 | 
mediacatmagazine.co.uk | Helen Saul |Steve Hastings |Dan Dawson |David Juul Ledstrup
Last night, I was watching TV with my wife, when suddenly, she started laughing out loudShe brandished her phone at me to show the latest social post that had tickled her, saying: ‘You have to see this! It’s so funny.‘ It happens every night for us, a scenario that plays out daily in millions of households across the world.
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Nov 6, 2023 | 
mediacatmagazine.co.uk | Matt Rhodes |Nazli Selin Ozkan |Steve Hastings |Chris Jefford
The first principle in our guidelines for the use of AI at House 337 reinforces our belief in human creativity. This doesn’t come from a position of denying the importance or opportunity of AI, nor does it come from an approach of trying to maintain old ways of doing things in the face of innovation and progress. Our second principle goes on to encourage everybody — our team, clients and people in general, to actively experiment with AI as part of their lives.
