Lea Karam

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Articles

Talking regenerative brand design with Bob Sheard

Nov 20, 2024 | mediacatmagazine.co.uk | Andy Lipscombe |Nick Roberts |Lea Karam |Svilena Keane

MediaCat Magazine PodcastTalking regenerative brand design with Bob Sheard00:00/29mApple Podcasts Podchaser Spotify TuneIn YouTube Download file | Play in new window | Duration: 29m | For this podcast our Editor Mike Piggott spoke to Bob Sheard, co-founder of brand design agency FreshBritain.
Simon Akers and Jaz Poke on neurodiversity in media

Nov 19, 2024 | mediacatmagazine.co.uk | Lea Karam |Harry Kinnear |Ines Casas |Svilena Keane

MediaCat Magazine Podcast Simon Akers and Jaz Poke on neurodiversity in media 00:00 / 27m Apple Podcasts Podchaser Spotify TuneIn YouTube Download file | Play in new window | Duration: 27m | In this podcast Mike Piggott spoke to Simon Akers (founder and partner at Archmon) and Jaz Poke (Business Development Director EMEA at Omnicom Media Group), co-founders of new industry initiative, Neurodiversity in Media (NDIM). They discussed how the initiative got started and why there is a need for it...
Psychology behind the rise of SMEs: big brands, take notes

Nov 18, 2024 | mediacatmagazine.co.uk | Lea Karam |Ben Essen |Don Hoyt Gorman |Ross Negus

Small businesses are having a big moment. SMEs (small and medium-sized enterprises) are quietly reshaping the UK’s economy, by doing what many big brands struggle to do: connect, pivot, and stand out. While big names might hog the spotlight, it’s the SMEs that are winning in loyalty, adaptability and consumer trust, often on a shoestring budget. As nearly half of these businesses plan to boost their marketing spend next year, the question for larger brands is: what can they learn?
How brands can put the product back on top

Oct 14, 2024 | mediacatmagazine.co.uk | Justin Thomas |Steph Hamill |Andrew Rose |Lea Karam

Product Cloud technology is now the baseline for building and shaping product experiences through the centralisation of product data to ensure its accuracy, consistency and accessibility across all channels, a giant leap forward from its former incarnation, Product Information Management or PIM.
The advent of AI influencers: What brands need to know

Oct 1, 2024 | uk.themedialeader.com | Lea Karam

OpinionAs AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns. Influencers have become integral to marketing strategies. According to Goldman Sachs, the creator economy is estimated to double in size by 2027, valued at around $480bn. With AI continuing to make its mark in advertising, virtual influencers will certainly play a large role in its growth. But these virtual influencers have not come without scrutiny.
Q&A: meet the AI negotiation bot transforming shopping

Sep 12, 2024 | mediacatmagazine.co.uk | Svilena Keane |Fintan Gillespie |Lea Karam |Kitty Poole

The shopping experience has transformed immensely over the last several years, with the rise of online stores and next-day deliveries. Now, this experience is transforming even further as shoppers can negotiate with AI-powered chatbots as if haggling with salespeople at a bazaar. Nibble is one such AI negotiation platform which has recently made waves online after partnering with such as ASOS, helping customers save money online.
How can brands stay on the consumer behaviour pulse?

Nov 29, 2023 | mediacatmagazine.co.uk | Lea Karam |Amy Ramage |Mariana Silva |Charlotte Willcocks

‘The definition of insanity is doing the same thing over and over again, but expecting different results.’Albert Einstein, theoretical physicistAny brand would be forgiven for making this their mantra. But just when they begin to get comfortable with one strategy, external influences force a complete shake-up of the status quo.
Where do we go from here?

Nov 29, 2023 | mediacatmagazine.co.uk | Toby Beresford |Tom Hedges |Imogen Kemp-Hunt |Lea Karam

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Creative hustlers are the work heroes Gen Z wants to emulate

Feb 23, 2023 | creativebrief.com | Lea Karam

So, labelling Gen Z as ‘anti-work’, as some do, is somewhat unfair. Rather, zoomers are anti-meaningless work. They admire the energy of hustling - provided it is done in a rewarding way that doesn’t impact their psychological safety. What they see in the world of work is leading them to question what they really want, and to believe being a content creator can deliver the fulfilment they crave. At Behave, we get to the bottom of behaviours.