Jack O’Brien

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Articles

Inside Eli Lilly and Company’s multi-year Team USA partnership

Jul 24, 2024 | brnw.ch | Jack O’Brien

Lina Polimeni, Eli Lilly and Company’s chief corporate brand officer, tells senior editor Jack O’Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image. In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats’ approach to health policy.
2024 MM+M Women of Distinction preview: A case for female-led med research

Jun 12, 2024 | brnw.ch | Lecia Bushak |Jack O’Brien

Carolee Lee, CEO/founder of Women’s Health Access Matters (WHAM), previews her keynote at this week’s 2024 MM+M Women of Distinction ceremony, telling Lecia Bushak she wants to bolster women-focused medical research by changing the dialogue from social justice to data-driven economics. Lecia also sums up state-based efforts to regulate AI in healthcare, while health-related showings at this year’s Tribeca Film Festival top our Trends segment.
2024 MM+M Agency 100 preview: Breaking down medical marketing X’s and O’s

Jun 4, 2024 | brnw.ch | Larry Dobrow |Jack O’Brien

On this week’s show, devoted entirely to previewing the 2024 MM+M Agency 100 issue, MM+M’s Larry Dobrow joins Jack O’Brien, Lecia Bushak and Marc Iskowitz to explain the uniqueness of this year’s edition, from the sports-inspired visuals to the top agency trends, stats and more. Reminder: the digital package debuts on Tuesday, June 11.
The first draft of health-AI ethics rules

May 30, 2024 | brnw.ch | Jack O’Brien

Marc Iskowitz interviews Dr. Brian Anderson, CEO/co-founder of Coalition for Health AI (CHAI), about the group’s progress on health-AI ethics rules, as well as a deal to launch its inaugural summit at HLTH later this year. Lecia Bushak discusses the “dark money” group using social media to lobby for passage of a bill limiting U.S. business with certain Chinese biotechs.
PSA urges parents to just ask Gen Zers about suicide

May 8, 2024 | brnw.ch | Jack O’Brien |Lecia Bushak

Digital Editor Jack O’Brien interviews Seattle Children’s Candi Nicholson and Little Hands of Stone’s Michael Boychuk about their recent PSA, which urges Gen X parents to just ask their Gen Z kids about suicide. Senior reporter Lecia Bushak offers an update on the pharma industry’s IRA legal setback, as well as Sen. Bernie Sanders’ inquiry into the prices of Novo Nordisk’s GLP-1 drugs.
Supernus casts Busy Philipps as lead in Qelbree ADHD campaign

May 3, 2024 | brnw.ch | Jack O'Brien |Jack O’Brien

In this MM+M Fast Break, Jack O’Brien talks with Rebecca Lannan, senior marketing director at Supernus Pharmaceuticals, about the brand’s partnership with actress Busy Philipps about her ADHD diagnosis, her use of non-stimulant treatment Qelbree and her work to raise awareness among young girls.
How Perrigo's OTC birth control Opill partnered with the WNBA

Apr 11, 2024 | brnw.ch | Jack O’Brien

In this MM+M Fast Break, Jack O’Brien talks with Leila Bahbah, Perrigo U.S. Women’s Health Brand Lead, about how birth control medication Opill partnered with the WNBA. With women’s basketball as popular as it’s ever been, Perrigo is aligning its OTC birth control brand with the WNBA on a partnership that will elevate the awareness of Opill over the course of the next few years.
Former NBA All Star Jamal Mashburn helms Exact Sciences’ colon cancer push

Apr 5, 2024 | brnw.ch | Jack O’Brien

In this MM+M Fast Break, Jack O’Brien talks with former NBA All Star and Kentucky Wildcats legend Jamal Mashburn about working with Exact Sciences on the company’s Box Out Colon Cancer campaign. He discusses his personal connection to colorectal cancer, his involvement in the awareness push and his Final Four predictions.
MM+M Transform 2024 preview: Northwell’s Ramon Soto and Lilly’s Derek Asay

Apr 2, 2024 | brnw.ch | Jack O’Brien

On the eve of the 2024 MM+M Transform conference exploring the intersectionality of the “3 Ps,” two speakers offer an advanced look at topics to be discussed. Northwell Health’s chief marketing officer, Ramon Soto, talks with Marc Iskowitz about how AI has helped his team increase productivity.
Five Writers Celebrate the Work of Sarah Lucas

Oct 20, 2023 | frieze.com | Hettie Judah |Daisy Lafarge |Princess Julia |Jack O’Brien

Hettie Judah‘Bunnies’ (1997–ongoing)A nylon tumult of lust, vulnerability, assertiveness, polygendered anatomy and a confusion of fuck-me/don’t-touch-me vibes,Sarah Lucas’s ‘Honey Pie’ opened at Sadie Coles HQ just as the world shut down in early 2020. A sculpture show, yes, but also an installation teasing taste, class and the politics of design.