Jean-Christophe Conti

Dec 2, 2024 | mediacatmagazine.co.uk | James Swift |Jean-Christophe Conti |Helen Miall

Three Oxford University professors have published a study that claims to have cracked the code of how complex combinations of media channels can influence the long-term effect of ad campaigns on consumer attitudes. Jason Bell, Felipe Thomaz and Andrew Stephen — all from Oxford’s Saïd Business School — analysed over 1,000 large brand campaigns from around the world to create a set of archetypes that describe different media allocation styles.

Sep 17, 2024 | mediacatmagazine.co.uk | Kevin Liang |Jean-Christophe Conti |Helen Miall

VIOOH, the global digital out-of-home supply side platform, has published its annual research into the programmatic DOOH (prDOOH) market. In its State of the Nation 2024 report, VIOOH reveals that UK campaigns — tied with the US and France — had the highest global growth rate in the past 18 months (29% compared to the average of 27%). This percentage is projected to reach 36% in the next 18 months and investment in prDOOH is also expected to increase by 29% over the same period.

Nov 13, 2023 | mediacatmagazine.co.uk | Jean-Christophe Conti |Helen Miall |Aaron Goldman |Ross Negus

In the ever-evolving landscape of advertising, it’s becoming increasingly apparent that relying solely on social media platforms for ad campaigns is no longer a surefire way to secure brand success. Recent stories of newer brands, like Hello Bello, Winc, Allbirds and Outdoor Voices, relying solely on social media advertising and failing, serve as stark warning.

Sep 13, 2023 | mediacatmagazine.co.uk | Aaron Goldman |James Lane |Mazen Hussain |Jean-Christophe Conti

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has unveiled its latest research findings on the programmatic DOOH market. The report underscores the promising future of programmatic DOOH (prDOOH), with its popularity soaring, especially in the UK. UK advertisers have increasingly integrated prDOOH into their media plans over the past 12-18 months, and this trend is expected to continue its upward trajectory, with a 31% growth forecasted in the next 18 months.