Kevin Liang

Nov 19, 2024 | mediacatmagazine.co.uk | Phillip Katz |Kevin Liang |Andrew Rose |Alex Brownsell

On 19 November, the international customer insight and programmatic media activation partner, Audience Store, announced that it has joined forces with the AI solutions provider, Fenestra. The partnership is part of Audience Store’s Innovation Lab initiative, which supports its audience intelligence platform, Discover AI, and CTV solution, Targetcast.

Sep 17, 2024 | mediacatmagazine.co.uk | Kevin Liang |Jean-Christophe Conti |Helen Miall

VIOOH, the global digital out-of-home supply side platform, has published its annual research into the programmatic DOOH (prDOOH) market. In its State of the Nation 2024 report, VIOOH reveals that UK campaigns — tied with the US and France — had the highest global growth rate in the past 18 months (29% compared to the average of 27%). This percentage is projected to reach 36% in the next 18 months and investment in prDOOH is also expected to increase by 29% over the same period.

Sep 4, 2024 | mediacatmagazine.co.uk | Kevin Liang |Svilena Keane |Matthew Goldhill

Momentum teamed up with the creative agency SuperHeroes to promote their e-bikes for city commuters. The campaign, titled ‘Go A Better Way’, highlights the frustrations associated with commuting (e.g., traffic, late buses, and crowded trains) and positions the e-bikes as solutions. According to a press release, the campaign targets commuters at the exact moments in which they might be experiencing these frustrations.

Sep 3, 2024 | mediacatmagazine.co.uk | Kevin Liang |Mike Fantis |Helen Miall

The global digital out of home (DOOH) supply-side platform VIOOH has unveiled new audience-based visual planning enhancements for media owners. The VIOOH Trading Manager platform will provide media owners with map-based planning capabilities that feature interactive campaign visualisations showing real-time data. According to a press release, prDOOH global spend is expected to increase by 32% over the next year and briefs are becoming increasingly more complex.

Aug 29, 2024 | mediacatmagazine.co.uk | Phillip Katz |Kevin Liang |Joel Stein |Chris Bailey

Dentsu has published its fourth annual Superpowers Index: the largest study of B2B buying behaviour globally. The index comprises data from over 14,000 buyer interviews and covers more than 25,000 buying experiences. As such, it reveals the key drivers of buying decisions, how to improve the buyer journey and the business impact of experience.